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How Fitbit Is Using Content To Keep The Brand Buff, Post-IPO

VP of global marketing Tim Rosa talks being a (market-leading) underdog, and how the brand is betting big on content and platform-based marketing.<p>When Fitbit launched its IPO on June 18th the company was valued at $4.1 billion and $20 per share. By the end of that first day the stock price jumped …

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