Martin OM

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The 10 Things In Advertising You Need To Know Today

<b>1. Facebook is tackling recent publisher concerns head-on with a suite of new targeting and insight tools.</b> Facebook hopes it will convince the media to invest more resources into distributing their content across the social network.<p><b>2. Alan Rusbridger, who has been the editor-in-chief of the</b> …

Advertising

Ad of the Day: JCPenney Has Store Shoppers Surprise Complete Strangers With Gifts

Is giving to others the greatest gift of all?<p>Even the sourest Scrooge might admit the idea has merit after checking out JCPenney's #JustGotJingled …

J.C. Penney

The teen entrepreneurs making millions on their lunch break

The business world has always been notoriously perilous -- but a group of young entrepreneurs are proving that cubs can thrive in the lion's den. From California to the Caribbean, Generation Y-ers around the world are considering abandoning formal education and generating successful empires before …

Report: Amazon Is Testing Bike Messengers For Quick Delivery In New York City

The program — called Amazon Prime Now — will let the company better compete with brick-and-mortar stores, as well other instant-delivery services like WunWun, Postmates, and Instacart. Uber also has its own bike delivery service in New York City, launched earlier this year.<p>Amazon has reportedly …

eCommerce

Zuckerberg is on shaky ground criticizing Apple’s business model

Facebook CEO Mark Zuckerberg has gone on the attack against Apple, calling its products overpriced, and its views on Internet privacy “ridiculous.”<p>Back in September as the furor over the leaked celebrity photographs raged, Tim Cook took a little shot at the Internet advertising business when he …

A great name tells you more than just what the company does

When naming something, it is human nature to want to <i>describe</i> what you are naming. This is, of course, the most direct route to relevance.<p>Many historic and well-known companies have names that describe what they do or make. For example: International Business Machines, Minnesota Mining and …

Consumer Price Index

AOL Pitches New Service With Time-Sensitive Event

AOL Programmatic Upfront<p>Audiovisual Production agencyEA<br>• Audiovisual Production Sweatshoppe<br>• Audiovisual Production, Lighting, Staging Bentley Meeker …

Polaroid’s Instagram Logo Look-a-Like Camera, the Socialmatic, Gets an Official Release Date

After three years of teasing and a handful of tentative release dates that have come and gone, the Polaroid Socialmatic instant printing digital …

Amazon Mistakenly Ships a Conveyor Belt Roller as a Gift

We’ve all had that feeling of not getting the gifts we wanted for the holidays; why did your aunt buy you socks when you wanted a Nintendo 64?<p>It’s a bit more unusual, however, when instead of the book about chickens you were supposed to receive from Amazon, you get a a piece of conveyor belt …

Yet More Evidence That Advertisers Are Pulling Money Out Of TV

Data from The Standard Media Index — which claims to pull 80% of US advertising agency spend from the booking systems of five of the six global media global media holding groups, as well as some independent agencies — shows that television ad spending showed a "considerable drop" in October, and …

Advertising

In His Move From Panera Bread To Bai Brands, CMO Michael Simon Aims To Catch 'A Wave'

Michael Simon recently resigned from Panera Bread, where he’d spent five years as CMO, to assume the first CMO post at Bai Brands, a Princeton, NJ-based maker of an all-natural, antioxidant infusion beverage.<p>Simon leaves Panera at a time when 1,800-outlet, $4.2 billion (market cap) fast-casual …

24 Hours in Advertising: Friday, Dec. 5, 2014

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.<p><b>Buzzing on Adweek:</b><p><b>Publicis wins Cadillac</b><br>The luxury car …

Advertising

Coke removes sexy ads for new milk product

Looks like Coca-Cola's first foray into milk has turned a little sour.<p>After facing backlash for new ads that featured barely dressed women, the beverage giant is abandoning an ad campaign for its latest beverage product.<p>Fairlife, which has not yet been released nationwide, is an enhanced milk drink …

Marissa Mayer's Strategy Is Paying Off As Yahoo Is Set To Overtake Twitter On Mobile Advertising

According to Bloomberg, it all started with a meeting the new CEO held in early 2013 at Yahoo's HQ in Sunnyvale, California, where she challenged a team of employees to create a new ad feature that would run across mobile devices and desktop personal computers. She gave them 45 days to complete …

Advertising

The Force Awakens, Arby’s Apologizes: The Top 5 Ads Of The Week

Baby animals sell Christmas biscuits, Westjet brings Santa to the Dominican, Harvey Nichols gets honest and more.<p>The bulk of this week’s best and brightest are primarily, and understandably, tied to the holiday season. But let’s look beyond that. Let’s instead ponder a certain cross-shaped red …

5 Tricks to Creating Compelling Mobile Ads

This story originally appeared on Visual.ly<p>Marketers, rejoice! According to a recent survey, consumers are more than just tolerant of mobile ads, they’re actually receptive to them. A report released by targeted ad company xAd and call analytics firm Telmetrics reveals that almost 50 percent of …

Marketing

Undoing Detroit: Cadillac Yanks Ad Account From Motown Agency

The new Cadillac brain trust continues to prove that they’re utterly serious about untethering Cadillac from traditional Detroit-bred thinking about the brand and that they’re intent on recrafting Cadillac into what they call a true luxury marque that just happens to sell automobiles.<p>The latest …

The 10 Things In Advertising You Need To Know Today

<b>1. Gap's sales continued to slide in November.</b> The retailer's new "Dress Normal" positioning and fall ad campaign appear to be failing to inspire consumers.<p><b>2. Marissa Mayer's mobile strategy at Yahoo appears to be paying off.</b> Yahoo is set to overtake Twitter in US mobile advertising market share …

Advertising