Martin McArdle

5 Flips | 1 Magazine | 10 Following | @MartinMcArdle | Keep up with Martin McArdle on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Martin McArdle”

Behavioral Economics Reading List

Are you looking for good books to read on Behavioral Economics or Behavioral Psychology? This is a list of my best Behavioral Economics books of all …

Economic theories explained by Football – Part 1 – Behavioural Economics

In summary, football fans when faced with making a decision where the outcomes are uncertain do not think about the facts rationally in terms of “how …

Nudging might be sexy, but it isn’t enough.

Image courtesy of http://www.speroforum.com/a/NTUACKIKDY21/74868-Good-nudge-bad-nudge-Dont-get-too-comfortable#.VV8W4PlVhBcLast week I went to a …

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