Marta Vernet

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How L’Oréal hopes its start-up investment can give it a digital makeover

Personalisation and “contextual commerce” are two of the bigger trends beauty giant L’Oréal is hoping to crack this year with a little help from the …

The Science Behind Creating Buyer Personas

The Science Behind Creating Buyer Personas infographic from WSI does a good job explaining why personas are way more than just demographic …

9 Ways to Improve Your Pinterest Marketing

Does your business use Pinterest?<p>Want to get more exposure and engagement for your pins?<p>Marketing on Pinterest is an excellent way to showcase your …

How digital marketing operations can transform business

Struggling to keep up with rapidly evolving consumer behavior? Digital marketing operations can bridge the divide between what customers expect and …

What’s Coming Next in Digital and Social in the Enterprise?

I’ve been taking a close look at what’s over the enterprise horizon for much of the year as the pace of technology change continues to accelerate, as …

Financial Services

3 Effective Ways to Outsource your Marketing

3 Effective Ways to Outsource your Marketing written by Guest Post read more at Duct Tape Marketingphoto credit: 072 via photopin …

Marketing

Innovación disruptiva - Nespresso

Hemos visto publicado como Nespresso amplia capacidad. Lleva tiempo invirtiendo en más capacidad y eso es sinónimo de ventas que crecen y éxito …

The Thinking Behind Six Digital Content Hubs

If you browse the internet long enough—and especially if you’re delving into the online presence of different brands—you’re bound to find yourself on …

Infographics

How to Build an Editorial Calendar for Content Creation and Distribution

We’ve all seen spreadsheets and templates of content calendars. These calendars tend to focus solely on creation due date and the day a story is …

Marketing

The Impossible Definition of Content Marketing

Content marketing is a discipline of dueling identities. As a society we create more content than we’ll ever be able to consume, while marketers …

Marketing

How to Build a Brand the World Will Remember Tomorrow

Brands want to be chosen by customers, and marketing as a discipline is aimed at increasing that likelihood. As a growing body of academic research …

Marketing

Why Mass Marketing Wins Over Targeted Efforts

We’ve described marketing as a creative discipline with standards that need to be systemized. However, understanding that a brand is most effective …

Marketing

Avoiding innovation errors through jobs-to-be-done analysis

The lean startup movement was developed to address an issue that bedeviled many entrepreneurs: how to introduce something new without blowing all …

Unilever Crowdsources Sustainability Innovations

In an age when we’re desperate for new answers to old questions, the traditional top-down approach to business is no longer going to cut it. Now, …

What Innovation Is, And Isn't

Almost every company presents itself as an innovator, with claims ranging from the fantastic (we’ve produced cold fusion!) to the trivial (our gadgets now come in Persian blue as well as the standard periwinkle).<p>Among the innovations touted by one consumer goods company is a “crave-worthy …

El mercado de la farmacia española. Informe de IMS Health

IMS Health quiere compartir con los lectores de PMFARMA los datos sobre el mercado de la farmacia española que ayer presentó Concha Almarza,directora …

Las tres ‘startups’ que mejor comunican

Ticketea, El Tenedor y By Hours son las tres ‘startups’ que mejor labor de comunicación, según el informe ‘El papel de la comunicación: así comunican …

Focus On the Customers You Want, Not the Ones You Have

In the 1990s, I worked for a company whose tag line was: “We build digital businesses.” What many entrepreneurs quickly realize is that building the business is often the easy part. Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small …

Invigorate Your Team In 10 Steps

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>There was a time when the concepts of creativity and innovation were only associated with artists and scientists. But with the ever-increasing …

Innovation

Los ‘early adopters’ ayudarán a las marcas a saber si una idea tiene futuro

TNS ha lanzado una herramienta que realiza un ‘screening’ de conceptos en tan solo 48 horas para determinar su potencial de éxito en el mercado. La …

The simple rules of disciplined innovation

Constraints aren’t the enemy of creativity—they make it more effective.<p><b>When it comes to innovation,</b> the single most common piece of advice may be to …

Innovation

Tim O'Reilly: Changing the World by Spreading the Knowledge of Innovators

The combination of innovative technology and new business models underlie the most exciting developments coming out of start-ups and large organizations, and the innovators creating these disruptions have influence that extends into the global economy.<p>Tim O'Reilly, founder and CEO of O'Reilly …

Innovation

Use Creativity to Succeed

Now, more than ever, companies need creativity and creative thinking in the day-to-day operations in order to truly excel and rise above the …

Creativity

Labs And Incubators Fuel Enterprise Innovation

Change doesn’t come easily to large organizations. Over time they have established a firm set of core business processes to give them the structure to manage massive workforces, which makes sense, but it also means they lack the agility of smaller companies.<p>They have created systems to provide safe …

How to gather feedback, measure, and iterate

The final step in successful innovation involves gathering feedback, measuring it, and using that to direct how you change and evolve your approach …

How to generate and pursue innovative ideas

<b>“</b><p>Do something<p><b>”</b><p>The Boston Globe recently launched a new website focused on Catholic news and information, a coffee blog, a site covering technology …

Innovation

How to create a culture and structure for innovation

It’s an old line, but David Skok said it bears repeating:<p><b>“</b><p>Culture eats strategy for breakfast<p><b>”</b><p>Skok is digital advisor to the editor-in-chief of the …