Marshall Thompson

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How to Build A Story With Your Brand

Creating new stories with your brand is a great marketing strategy.<p>Brands have to be more responsible than ever before. These days' customers are looking for more than someone who can sell a product at the most affordable price. They are looking deeper into what companies are doing in order to …

Small Business

Welcome To Futurecraft, Adidas’s Big Step Into Design Innovation

The internal unit is aiming to collaborate with outside designers by giving them access to new technologies like 3-D-printed soles.<p>The all-white upper of the shoe I’m looking at doesn’t seem terribly different from the well-regarded Ultra Boost silhouette–a quick comparison suggests they’re nearly …

Shoes

Why Adidas is leaping into 3D design innovation

Imagine walking into an Adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – that's the ambition the sports …

The Best Inventions Usually Get Written Off at First

What are people ridiculing today that will totally change the world tomorrow?<p>Every innovation that changed the world started out with people asking: …

Thomas Edison

This 8-step process will change the way you read forever

Other luminaries who have lived a thousand lives include SpaceX and Tesla CEO Elon Musk, who believes that reading is the fastest way to learn.<p>The members of Chromeo spend most of their time in the library, while business magnates Warren Buffett and Charlie Munger frequently spend entire days …

Productivity