Marqana Digital

243 Added | 17 Magazines | 18 Likes | 5 Following | 7 Followers | @Marqana | Digital marketing firms we hired failed us, so we built our own instead. 

How to Avoid Miscommunications & Email Like a Real Human Being🙌

How often have you had an email thread devolve into chaos and frustration, only to be solved quickly and easily with a phone call or in-person …

Emotional Intelligence

Do You Have What It Takes to Help Your Team Be Creative?

Competencies testing and training has proved invaluable in business ever since Harvard psychologist David C. McClelland got the ball rolling in the 1970s. Invariably, we have learned that murky human performance categories like sales ability and leadership can be broken down into skill sets that …

Human Resources

How You Record Ideas May Impact Creativity

Software for creatives must cultivate space for musing, writes Morpholio co-creator Anna Kenoff.<p>A tech VC recently asked me, “Do you even use your iPad anymore? I think they are over.” To which, I replied–perhaps a bit too loudly–“Yes!” There is nothing over when it comes to the potential of touch. …

Creativity

Stop Writing Boring Headlines: 11 Types of Headlines That Pique Reader Interest | Trading Mates | Sharing Financial Freedom

You put in hours crafting a great post, but then you come to the hardest part:<p><i>The headline.</i><p>It seems like it should be easy to create a solid …

Marketing to Millennial Business Buyers

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are …

5 Weak Words Writers Should Avoid (And What to Use Instead)

<i>This post originally appeared on the Crew blog.</i><p>When I first began writing, I was unsure of myself. My sentences were rife with meaningless words and fillers. What I didn’t realize is that by using them, I was sabotaging myself and my writing. Weak words can sneak into our writing anywhere, anytime …

Five brands excelling at storytelling

<b>In which I'll be loftily discussing the art of storytelling in a not-so-subtle attempt to justify a squandered film studies degree.</b><p>Love or hate the …

Robert Downey Jr.

The Psychology of Writing and the Cognitive Science of the Perfect Daily Routine

Reflecting on the ritualization of creativity, Bukowski famously scoffed that “air and light and time and space have nothing to do with.” Samuel Johnson similarly contended that “a man may write at any time, if he will set himself doggedly to it.” And yet some of history’s most successful and …

Why Your Brain Loves Good Storytelling

It is quiet and dark. The theater is hushed. James Bond skirts along the edge of a building as his enemy takes aim. Here in the audience, heart rates increase and palms sweat. I know this to be true because instead of enjoying the movie myself, I am measuring the brain activity of a dozen viewers. …

The best free software for writers 2018: write more efficiently without distractions

Writers tend to make a very big deal of their tools, whether those tools are delicate pens or ancient typewriters. Increasingly, though, they'll talk …

Software

How to Work with People Who Aren’t Good at Working with People

Twenty five years after the term “emotional intelligence” was first introduced by academics, thousands of independent scientific studies have highlighted the importance of managing your own and others’ emotions in relation to career success, job performance, entrepreneurship, and leadership.<p>But …

Emotional Intelligence

Will Flat Design Ever Die?

And what can you do to help?<p>This essay is excerpted from the ebook Web Design Trends 2015 & 2016 by Jerry Cao, Kamil Zieba, and Matt Ellis of UXPin, a UX design platform.<p>Flat design rose in popularity pretty quickly back in 2013. But is its success thanks to its genuine usefulness and practicality, …

UI Design

How To Write Cold Emails The Right Way

Cold email marketing became popular in the past few years, the idea being that it was an extension of genuine interest and engagement. You’d let …

Marketing

How Content Has Transformed Marketing and PR

Click on the image for a look at the full series. Original photo by Jeff Djevdet on Flickr and used here with Creative Commons license.<p>When I was …

Marketing

Why Brands Can No Longer Create Marketing Plans Without Social Media

Your brand is under siege.<p>If you haven't figured it out yet, it might be too late.<p>As John Chambers gave his farewell address at Cisco Live, he warned …

Marketing

Track These 4 Metrics & Watch Your eCommere Business Grow

Have you noticed how popular tracking and collecting data have become recently? Just look at the plethora of wearables that have emerged to track …

eCommerce