Hulk Advertising

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4 Brands Doing Cool Things in Outreach Marketing

When I started my marketing career-we'll call it my naive days-I was sure that I would have the daily ability to be creative and produce inspired …

Marketing

Content Marketers, Quit Selling Like It's 2004 [Infographic]

Is your content focusing strictly on pushing sales? It's not 2004! Today's savvy customers expect <i>more</i> from content.<p>Here's a look at some …

Selling

What to consider before launching a business in the sharing economy

As a tech executive who often travelled on business, Aaron Easterly was constantly asking friends and family to care for Caramel, his beloved Pomeranian. "I would never take her to a kennel, so I'd go frantically down the list of family, friends and neighbours every time a business trip came up," …

4 Ways to Market Your Business for Free

CEO and Founder of Tack<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Ask any entrepreneur that’s just starting out what the most difficult aspect of their business is and they’ll likely point you to the challenge of reaching and retaining customers. Yes, marketing a new business or …

Small Business

The Merger Between Marketing and IT: A Guide to B2B Marketing ROI in the Digital Age

Let me pose a question to my fellow marketers: have you lately felt more like your company's IT department than its marketing strategist?<p>In the past …

Marketing

Advertising Jobs | Marketing Jobs | Design and Creative Jobs | Digital Jobs

Saturday's Bad-@ss Job<p>Oden, Memphis, TN<p>From onboarding to ongoing training and password management, these apps keep workers connected so you can …

Marketing

Conversion Rates: 13 Content Marketing Strategies Every Business Must Implement

Ever since traditional forms of advertising have taken a backseat, businesses of all sizes are relying solely on digital marketing strategies to pull …

Display And Video Will Finally Push A Huge Rise In Mobile Ad Spending

Historically, there has been a big disparity between the amount of time people actually spend on their smartphones and tablets (significant and growing), and the amount of ad money spent on the medium (still tiny).<p>But BI Intelligence expects that this gap will narrow substantially, as enthusiasm …

Digital Advertising

24 Hours in Advertising: Thursday, Jan. 1, 2015

Here's everything you need to know about the last 24 hours in advertising, in case you blinked.<p><b>Buzzing on Adweek:</b><p><b>The best branded Instagram videos</b><br>In …

Advertising

14 Skills Entrepreneurs Need to Win Clients | Inc.com

No matter how great of an idea you have, your success as an entrepreneur comes down to securing paying clients. How else can you expect your business to thrive? But, how can you effectively win over clients who are willing to buy into what you're selling? Honing the following 14 skills will put you …

Entrepreneurship

Three Ways To Kill It With Socially Responsible Marketing

Before I get to my article I want to wish everyone a happy, healthy and prosperous new year in 2015! Not sure who wrote this or said this but I like this quote and want to share it with you. <i>“A new year is like a blank book. The pen is in your hands. It is your chance to write a beautiful story for</i> …

Marketing

Marketing To Women: Trends To Watch In 2015

2014 was a watershed year in marketing to women. We witnessed female-empowerment advertising campaigns from brands like Pantene (Not Sorry), Under Armour (I Will What I Want) and Always (Like a Girl); we saw a sweeping effort to update women’s images in stock photography with the Lean In Getty …

Motivation Alone Is Insufficient: 8 Strategies To Stay A Bold New Course In 2015

“I don’t do resolutions,” my friend Sandy told me. “I never keep them so what’s the point?” It’s not an uncommon attitude. Nor is it an unreasonable one when you look at the stats: 80% of people break their resolutions by the end of January. While sometimes people make foolish resolutions, the real …

The Secret to Business Success That Many Successful Entrepreneurs Forget | Inc.com

We spend a lot of time in this column talking about how to get people to notice and buy whatever it is you're selling. However, when you focus on marketing as single-mindedly as I tend to do, it can be easy to lose sight of a certain central business truth: No matter how good your marketing is, you …

Innovation

Five Trends Shaping The Future Of Customer Service In 2015

In the future customer service will become increasingly savvy about how to deal with issues early on, even preventing them. Mobile technology, sensors and voice recognition will allow companies to communicate with the customer and add value in new ways. However most companies just aren’t there yet. …

4 Marketing Trends Business Owners Should Use in 2015 | Inc.com

It's hard to believe it, but in just a few days, 2014 will be over and a new year will be upon us. Changing the calendar doesn't mean a business needs to completely change their marketing strategy, but it is a good time to review and think about what may happen this year. By looking at data from …

Marketing

Consumer Trends to Expect in 2015

One of the things entrepreneurs are proud of is being forward thinking. We invent and utilize new technologies and business ideas and consumers tend to follow. Well, sometimes it’s consumers who take the lead and business owners are the ones who have to catch up.<p>This is the case with mobile …

The Top 7 Content Marketing Trends That Will Dominate 2015

Content marketing is bigger than ever; content creation and publication is at an all-time high, and traditional marketing budgets are being reallocated to content marketing efforts. However, despite its pervasive usage, content marketing isn’t without its struggles.<p>In this article, I’ll outline …