Markku Nykanen

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Your Bounce Rate is a Lie. Here’s How to Force it to Tell the Truth.

Have you ever had a shockingly high bounce rate?I mean high — like, 90% or more?I see this all the time, even on my own site. But it doesn’t always …

The Step By Step Guide To SEO Ranking Factors in 2018

This is an ultimate guide on how to rank your website in Google 1st page, which SEO tools to have, SEO tips from top experts, on page tips and off page tip. SEO Check List you should do and The Best Digital Marketing Companies which has SEO optimization for business. all in one blog<p>For more info: …

Digital Marketing

Inside the mind of Amazon’s machine learning innovator, RALF HERBRICH

What is it like to head up machine learning at one of the world’s largest companies? Ralf Herbrich is Director of Machine Learning at Amazon. A …

Artificial Intelligence

Building a Deep Neural Net In Google Sheets

I want to show you that Deep Convolutional Neural Nets are not nearly as intimidating as they sound. And I’ll prove it by showing you an …

“Beautiful[AI]” Uses Artificial Intelligence To Create Your Presentations

It’s pretty wild – it appears that using Artificial Intelligence to help people create their presentations could a next Big Thing.<p>Yesterday, a new …

Artificial Intelligence

20 super creative stairway ideas to copy!

In modern architectural design, stairways have evolved greatly. Gone are the days when spaces like corridors, utility rooms & stairways were …

Uncertainty in Deep Learning (PhD Thesis) | Yarin Gal - Blog | Oxford Machine Learning

<i>Function</i> draws from a dropout neural network. This new visualisation technique depicts the distribution over <i>functions</i> rather than the predictive …

Algorithms

How two companies hooked customers on rarely used products

Larry Page, CEO of Alphabet (the company formerly known as Google), has a quirky way of deciding which companies he likes. It’s called “The Toothbrush Test.” According to the New York Times, when Page looks at a potential company to acquire, he wants to know if the product is, like a toothbrush, …

Startups

Google Accelerated Mobile Pages and content: the need for speed

<b>When Google launched the mobile update in April 2015, it was intended to reward brands with mobile-friendly websites. Even without the update,</b> …

How Long Does It Really Take to Rank at the Top of Google’s Search Results? (A Data Driven Answer)

Yep, it’s a controversial subject among SEOs.But, you probably already know this: I recommend link building. The very word “link building” has a bad …

3 Website Hacks to Radically Improve Your Conversion Rates

Is your website getting good traffic but not converting the way you want? Effectively guiding visitors down the conversion funnel is no easy task and …

Marketing

4 SEO Mistakes You Need To Fix Now

If you care about the success of your business, you must, by proxy, care about how you rank in search engines when users query relevant keywords. You’ve recently decided to focus on search engine optimization (SEO), and you’re seeing improvements, but they’re very gradual. You might look at the …

Google Analytics

A leaked report shows how much money publishers make from platforms like Facebook, Google, and Snapchat

The report, from premium publisher trade body Digital Content Next (DCN), claims that the (mean) average premium publisher generated $7.7 million in revenue from distributing their content on third-party platforms in the first half of 2016 — equivalent to around 14% of their overall revenues in the …

19 Facebook Marketing Predictions for 2017 From the Pros

Are you wondering what 2017 might look like for Facebook marketing? If the Facebook changes in 2016 are an indicator, 2017 will be an interesting …

12 keyword research tools and creative ways to use them

For over seven years, I’ve used keyword research to consistently bring myself and clients valuable, targeted long lasting traffic. It can be one of the biggest land grab opportunities in SEO – if you know the <i>tools to use</i> and <i>how to use the tools</i>.<p>For this piece I’m going to not only share 12 of the …

SEO

Netflix enters the design world for its next docu-series

Next month, Netflix will debut a new documentary series called <i>Abstract: The Art of Design</i> highlighting on individual designers' work and methodology. It'll begin streaming on February 10th, and from the trailer, it looks a lot like the cooking-focused <i>Chef's Table</i>, but for design.<p>The eight-episode …

Automotive Design

7 Productivity-Boosting Apps for Busy Entrepreneurs

Worthwhile technology gives you back your time and sanity.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>If you're running your own business, you know a thing or two about juggling -- working top-speed on numerous projects while trying to find enough hours in the day to get everything …

From DevOps to 'AnalyticsOps'

2017 will see AI and Intelligent Systems help enterprises accelerate towards a 21st century analytics mindset, away from the 1980’s style which …

Top Social Media Monitoring and Analytics Tools You Can’t Live Without

Image taken from PixabayIt doesn’t matter if you’re running an online store, a blog, or a corporate website. Social media marketing is still one of …

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

<i>Update (January 2018): We have an updated list of the 20 best new social media tools to try in 2018. Feel free to check it out!</i><p>The social media world …

Infographics

Machine Learning Is No Longer Just for Experts

If you’re not using deep learning already, you should be. That was the message from legendary Google engineer Jeff Dean at the end of his keynote earlier this year at a conference on web search and data mining. Dean was referring to the rapid increase in machine learning algorithms’ accuracy, …

How to get the most out of Google Tag Manager in AMP

<i>In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more.</i><p><i>This blog post will dive deeper into what we’ve been doing with the newly released option to use</i> …

The Value of Paid Social

With the decline in organic reach on Facebook, the introduction of an algorithm on Instagram and the real-time nature of Twitter, paid media has …

21 Revealing Statistics About Content Marketing in Asia Pacific in 2016

Brand new statistics from 700+ marketers in Asia Pacific benchmarking the trends, challenges, and most effective content marketing techniques in 2016.

Marketing

A 40-year-old technology still beats Facebook for getting people to visit websites

Image: Rachel Johnson<p>Image: Rachel Johnson<p>EMAIL DELIVERS AS much website traffic for Irish e-commerce businesses as every social media network …

How Facebook and Instagram Video Growth Is Benefitting Brands, TV and Sports

We learned on Tuesday that Facebook videos are creating 13.2 times the amount of chatter on the social network year over year, while users are …

Where Predictive Analytics Is Having the Biggest Impact

vincent tsui FOR HBR<p>The big data revolution is upon us. Firms are scrambling to hire a new brand of analysts dubbed “data scientists,” and universities have responded to this demand by introducing data science courses into degrees ranging from computer science to business. Survey-based reports find …

Forget storytelling. 'Hypertelling' is the future, says Google Zoo founder

MONTREAL — Stories are being told in new, user-directed, non-linear ways, said Mike Yapp, founder and director of Google’s in-house agency, The Zoo, …

Virtual Reality

9 Startups That Made It Big with Content Marketing

The Internet is no longer an interesting thing. It’s become such a part of the fabric of society that if you aren’t using it then you are missing …