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A Step-by-Step Guide for Using Excel to Disavow Poor-Quality Referring Domains and Boost Your Search Rank

Although Google quite effectively detects low quality links and manages negative SEO, the disavowing process is still an important task for marketers …

Mathematics

Four Things Marketers Can Learn From Spring Shopping Behavior [Infographic]

When the calendar turns to spring every year (and the weather actually cooperates), most people begin an annual rite of passage: We stuff coats into …

eCommerce

The Updated Guide to Facebook Ad Placements [Infographic]

Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., …

Facebook Ads

Instagram Influencer Engagement Benchmarks

Instagram influencers who have 1,000 to 5,000 followers tend to garner more engagement from their audiences than do influencers with larger …

Public Relations

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

Don't talk to Lawson Abinanti about B2C marketing. It's not his thing. B2B software and technology, on the other hand? The B2B marketing and …

Marketing

Five Subtle Mistakes That Are Limiting Your Marketing Response Rate

Every company struggles to target the right audience and, just as important, to grab the audience's attention long enough to drive real action. After …

Marketing

How to Use Virtual Reality in Your Digital Marketing [Infographic]

I recently spent a weekend at my sister's house. More accurately, I spent a weekend in her virtual reality (VR) room, playing one mind-blowing game …

Virtual Reality

Teens' Favorite Social Networks, Fashion Brands, and Restaurants

Snapchat and Instagram are the most popular social networks among American teens, according to recent research from Piper Jaffray.<p>The report was …

Teens

What Is GDPR, and How Can It Impact Your Business? [Infographic]

The General Data Protection Regulation (GDPR) is set to go into effect on May 25. It will change the way businesses worldwide process and store …

GDPR

Three Tips for Better Real-Time Mobile Marketing in 2018

The possibilities for mobile marketing are exciting, and they are growing every day with the rapid development of new technologies and techniques. …

Marketing

Three Paths for Surging Ahead of the Competition

<i>This article is part of an occasional series from leading voices about key issues facing marketing today.</i><p>Think of the companies that dominated their …

Thought Leadership

What Converts? Web Landing Page Benchmarks and Trends [Infographic]

Website landing pages that contain a single call to action (CTA) garner a higher average conversion rate than those with more than one CTA, according …

AdWords

How to Make Your Infographics Stand Out [Animated Infographic]

Infographics can be a fun, engaging way to convey data to your audience—and as you might have guessed, we here at MarketingProfs are fans of this …

Infographics

10 Video Metrics That Will Help You Establish ROI

Many marketers find tracking the ROI of their video campaigns to be tricky, but that is often the result of poorly developed strategy and improper …

Marketing

The Disconnect Between B2B Tech Buyers and Vendors

B2B technology vendors tend to focus on a number of marketing and sales tactics that buyers don't find especially useful or trustworthy, according to …

Marketing

What Is Dropshipping, and Is It Best for Your Online Retail Business?

As an online retailer, you have many options for fulfilling orders from customers, so it's important to figure out which business model is best for …

eCommerce

The Best Ways to Start and End Your Workday [Infographic]

How do you start and end your busy workdays?<p>For many entrepreneurs and professionals, those two times of day can be the most hectic or frenzied of …

Time Management

The Share of Digital Display Ads Bought Programmatically

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer.<p>The report was based on …

Programmatically

The B2B Exemption to the Telemarketing Sales Rule

<b>What is the TSR?</b><p>The Federal Trade Commission's Telemarketing Sale Rule (TSR) includes regulations to support both law enforcement and consumers. It …

Identity Theft

Affluent Americans' Behaviors and Media-Consumption Habits [Infographic]

You've heard the expression that a person is "time poor but cash rich." But what can marketers do with that type of information about consumers?<p>The …

Income Inequality

The State of Healthcare Content Marketing

Some 83% of healthcare organizations are now engaging in content marketing, and an additional 14% plan to start engaging this year, according to …

Marketing

Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

Nichole Kelly is the chief consciousness officer at Conscious Marketing Institute and author of the book <i>How to Measure Social Media: A Step-By-Step</i> …

Marketing

Seven Ways to Increase Email Open and Clickthrough Rates [Infographic]

You've got your email program up and running, and maybe it's even going pretty well.<p>And you're A/B-testing, right?<p>Testing pieces of creative is …

Marketing

The Quickest Way to Improve Your Marketing ROI: Upgrade What Your People Do

We marketers have an affinity for shiny toys. Yes, we do—just admit it. We love cool technologies that promise us improved leads, higher conversion …

Marketing

Instagram Engagement by Day of the Week

Which days of the week do brands post most on Instagram? Are there certain days when audiences tend to engage more with brand posts?<p>To find out, …

Marketing

Contest Marketing: A Powerful Form of Content Marketing

"Enter for a chance to win..."<p>I see that call to action—or something similar—all over.<p>You do, too. Social media is certainly no exception. Contests, …

Marketing

Follow the Influencer to Follow the Money [Infographic]

Influencer marketing results on average in an ROI 11 times higher than that of traditional marketing methods, such as TV, print, and desktop ads.<p>Yes, …

Marketing

Kiss Your A/B-Testing Goodbye... Sort Of

Conversion rate optimization (CRO) is a surefire way for marketers to deliver better results from their marketing efforts and improve campaign …

Machine Learning

Global Ad Spend Forecasts by Medium Through 2020

Global spend on mobile advertising grew 38% in 2017, and it's projected to increase 19% per year through 2020, according to recent research from …

Advertising

Your Retargeting Program Is Probably Leaving Money on the Table [Infographic]

Your retargeting program may be raking in some great results, but how do you know those are the <i>best</i> results you can get?<p>Performance advertising …

Infographics