Marketing India

411 Added | 1 Magazine | 1 Like | 5 Followers | @MarketingIndia | Marketing India is a one-stop Content Discovery Platform that keeps you updated with the latest stories and upcoming trends in marketing, technology, business and social media.

Google plans to double headcount for cloud business in India

The market for cloud services in India is expected to grow at 38% in 2017! (to about $ 1.81 billion)<p>Google plans on competing with Amazon & Microsoft …

Technology plays increasing role in health care

Mosiac Life Care, a healthcare organisation recently topped the 'Most Wired List'. In this article they share how digital technology will soon revamp …

What is Social Engagement? The Key to Social Media Success

Social Media Engagement is not about just having a social media account of your brand. It is about actively participating in a long-term conversation …

People-Based Marketing Is All About Meaningful Experiences

Use modern CRM and loyalty programs to understand lifetime customer value and optimise marketing investment.

Facebook Begins Rolling Out Ads Within Messenger

Facebook - the social media giant – has decided to allow ads in its Messenger app in a bid to expands its advertising business.<p>This move is expected …

Maruti Suzuki to Learn From Nexa to Woo Young Buyers

Maruti Suzuki is looking to reinvent its sales and service experience by studying the learning from Nexa in order to cater to its younger …

At Starbucks, It's Iced Tea's Time to Shine

Starbucks acquired the Tevana retail tea chain in late 2012 and had opened Teavana Fine Teas + Tea Bars in Chicago and New York. However, they failed …

Vistara Trolls Air India with a Twitter Post

Air India, which has been reeling under heavy losses mounting to Rs. 52,000 Crore, has been serving only vegetarian food to its flyers since the last …

Twitter Emerging as Key Social Media Platform for Indian Businesses

India has the world's largest youth population. And since video consumption over the internet is gaining popularity, Twitter and its video feature …

Amazon's Prime Day Generates Estimated $1 Billion in Sales

Amazon stated that its third annual Prime Day sales event was their biggest day yet – earning approximately $1 billion.<p>The revenue they earned in a …

China’s Top-Wise Communication Plans to Enter India

TopWise – a chinese orignal device maker (ODM) – joins the long list of Chinese brands, following Comio and iVOOMi, to enter the Indian smartphone …

SoundCloud, the ‘YouTube for audio’, cuts 173 jobs, closes San Francisco, London offices

SoundCloud has announced that it's laying off 173 employees and will also be closing offices in San Francisco and London.<p>The decision has been …

Avoid signing into new apps using your social media accounts

There have been many cases where apps have been trying to spy on the browsing behavior of its users. And logging into these apps using your social …

The Marketing Society launches in India

The Marketing Society is an exclusive group of senior & renowned marketers from across the globe<p>The society is offering mutual mentoring program …

Marketing for a New Age: Being Digital vs. Doing Digital

However, organisation don't have to address all the issues at the exact same time. They must learn about one aspect at a time to ensure digital …

7 Social Media Marketing Trends That Will Dominate 2017

Snapchat has been renamed to Snap, and that's not the only change. It's gone a step beyond sharing in-the-moment content, to introducing real-world …

Here Are 8 Interesting Digital Marketing Stats From This Week

Adidas made its biggest livestream to date using livestreaming platform Brandlive. In recent months it has made as many as 50 livestreams.<p>250 million …

Five Commandments Of Social Media Marketing

Building trust in essential which can be easily done with the help of social media<p>It's all about the value-addition you can give your customers. …

New laws considered to end terror on social media in Australia

The Australian Prime Minister has requested Facebook & other social media giants to grant access to the online conversations of suspected …

How To Add Gamification To Your Marketing Strategy

Start with a deep understanding of your target audience, know what type of gamification elements they'd prefer<p>Try and figure out what type of …

Pepsi’s Clever Multiscreen Ramadan Ad Unfolds Across 3 Phones at Once

Pepsi and Impact BBDO Cairo released the first-ever multi-screen mobile ad<p>Named as “Let’s get together’, the ad narrates a single story though three …

Whirlpool Wins a Grand Prix at Cannes for Using Data (and Washing Machines) to Keep Kids in School

Every year, thousands of students miss school because of one reason – clean clothes.<p>Whirlpool came up with an innovative concept where they placed …