Marketing Matters

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Top 10 Hot Big Data Technologies

As the big data analytics market rapidly expands to include mainstream customers, which technologies are most in demand and promise the most growth potential? The answers can be found in <i>TechRadar: Big Data, Q1 2016</i>, a new Forrester Research report evaluating the maturity and trajectory of 22 …

Big Data

Six Ways to Blow Up Your Business With Facebook Ads

Ever since Facebook first emerged in the market over 10 years ago, this social media platform has completely changed the way that people today communicate with one another. However, despite being the most popular social media network in the world, Facebook is also one of the most <i>under-utilized</i> …

Facebook Ads

How To Develop Your Personal Brand Through Logistics

You’re going to need perspective to be successful in business. Not just your own perspective on how business operates, but for others to have a …

Business Strategy

7 Ways to Boost Your Monday Productivity (Even If You've Lost an Hour of Sleep)

Take this opportunity to revise some of your daily habits and send your productivity soaring.<p>Did you wake up this morning extra groggy for work?<p>No doubt it's because you've had to wake up an hour earlier to accommodate our practice of Daylight Savings Time (do we even know why we do it anymore?). I …

Productivity

More High Tech Professionals Are Thinking Low Tech

<i>This essay originally appeared in Data Sheet,</i> Fortune’s <i>daily tech newsletter.</i><p>I thought about starting the busy week ahead by reflecting on how the …

Meditation

Create a Logo in minutes with Logo Foundry

Create your own brand logo<p>If you don’t already have a startup or <i>#brand</i>, chances are you’re thinking about creating one. A new app named Logo Foundry for iOS and Android can help by — you guessed it — creating a snappy logo for you.<p>You’ll still have to do some work to get there, though. Logo Foundry …

My Simple Trick for Making More Money | Inc.com

I've always been open about leading my entrepreneurial pursuits with passion instead of strictly hustling for money. I turned my last agency into a multi-million dollar company before burning out and selling my stake to take a much-needed break and explore new passions. What I've found is that I …

Entrepreneurship

10 Must-Have Marketing Tools in 2016

“Money coming in says I’ve made the right marketing decisions.”- Adam Osborne<p>Marketing is the backbone of many businesses today, and without tools …

How to Come Up with a Killer Marketing Strategy for Any Business in 40 Minutes

Need to grow your customer base and not sure how to go about it? Follow these steps to come up with your marketing strategy.<p>Successful businesses are <i>fast.</i><p>If you're not fast, you'll get outmarketed, outsold, and out pivoted at breakneck speed.<p>One area where speed is essential is in the realm of</i> …

Marketing

13 public speaking mistakes you don't want to make

According to the National Institute of Mental Health, a whopping 74% of people suffer from speech anxiety.<p>And, as most people know, when we're nervous or anxious, our minds and bodies tend to do weird things that we can't always control.<p>However, if you make a conscious effort, you may be able to …

Public Speaking

How To Practice Mindfulness When You Don’t Have The Time

This hack or that routine may not be the best thing for everyone, but you can still become more reflective on your own terms.<p>As I write this, I’m sitting by myself, watching the blanket of white snow covering everything outside my window. I’m not really thinking about anything specific. Millions of …

Mindfulness

5 Essential Behaviors You Need to Maintain Your Integrity as a Leader | Inc.com

This research from the Institute of Leadership and Management shows that while 83% of managers say their organizations have value statements, only 38% consider they are closely aligned to those statements. That's a huge disconnect. Further, some 63% of people surveyed believe they have been asked …

Leadership

Facebook's HR chief recommends this business book to all new managers

When Facebook's VP of People was starting out as a manager for a startup in 1999, she picked up a copy of the newly released guide to management, "First, Break All the Rules."<p>It didn't take long for the book, by Gallup analysts Marcus Buckingham and Curt Coffman, to become a bestseller, but as …

Buckingham

We got 10 CEOs to tell us their one killer interview question for new hires

Where do you see yourself in five years? Tell me about a time when you showed leadership. What is your biggest weakness?<p>These are the standard questions that job candidates face during interviews. And by now, everyone also has standard answers. (“My biggest weakness? I work too hard.”)<p>As you scale …

Employment

Facebook vs. Twitter: How Each Network Handles Advertising Differently

Mobile advertising grew substantially during 2015, and will likely be the driving force in ad growth in the future. It seems that Facebook’s efforts …

Advertising Industry

New Facebook Study: Marketers Must Make Smartphone Shopping Easier

Against tall odds, smartphones are finally becoming the go-to device for consumers to research, shop for and buy products and services.<p>But according to new research to be released Feb. 4 by Facebook, consumers still don’t really like the whole experience. Although some 45 percent of shopping …

eCommerce

Mobile marketing tips from CMOs who are killing it (webinar)

<b>What keeps 1/3 of Playboy’s registered mobile users coming back every day? Join the superstar CMOs from Playboy, Gamestop, and Tune for a lively roundtable on what it takes to win mobile audience loyalty.</b><p><b>Register here for free.</b><p>“Everyone knows Playboy,” says Robin Zucker, SVP of Digital Media …

How to Increase Sales By Using Mobile Coupons for Marketing | Inc.com

It's been over a decade since the first smartphones hit the market, and mobile devices continue to transform the way people shop and do business. A recent report found that mobile devices account for three fifths (60 percent) of all time spent on digital media.<p>Business owners and marketers have put …

Mobile

10 New Partners to Help You Track Your Mobile Advertising Performance

A highly successful mobile advertising strategy leverages several ad networks to manage ad inventory and acquire users across channels. Today, we’re …

Advertising

How to Transform Your Website Into a Marketing Powerhouse for a Mobile World

In today's digital age billions of dollars in spending decisions are influenced by websites, but... most business websites are not ready for a mobile world yet, nor have been designed with ROI in mind. To make things worse, websites are still seen by a large group of companies as "must-have" cost …

Marketing

A Mobile App Marketing Agency in New York

The development of a mobile application is a significant event for any corporation, team, or individual. As the app approaches its final stages of …

Marketing
Marketing

Suspended – Medium

Why 80% of our B2B content marketing failed

So whether you’re a B2C marketer or B2B marketer like myself, you’re probably under a fair amount of pressure to produce content. Bill Gates famously …

Marketing

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe …

Public Relations

Why Legal Firms Are Racing to Adopt Content Marketing

Image source: photodune<p>Which industry is absolutely crushing content marketing? Bet you'll be surprised to learn the legal industry is coming out on top. Legal firms are a surprising rapid adopter of content marketing, reports Contently. They're bringing a well-thought out strategy to the game and …

Marketing

Stay Ahead of the Competition With These 6 Content-Marketing Trends

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these …

Marketing

Is Content Marketing a Viable Lead Generation Tactic?

Hi, I’m Josh. I’m a content marketer and proud to be one.Content marketing is unique among marketing tactics. It aims to accomplish business goals by …

Marketing

6 Things Every Entrepreneur Should Know to Avoid Burnout!

Burnout

For New Brands, Tactics and PR Trump Strategy and Advertising

Should strategy dictate tactics? Or tactics dictate strategy?<p>Silly questions. It's obvious that strategy (the big picture) should dictate tactics …

Advertising Industry