Markella Geronti

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The 15 Best Netflix Documentaries You Need To Stop Skipping Over

You always see them on Netflix, now it's time to watch them.

5 Inspiring Books That Are Transforming My Life and Business

The news was horrifying.<p>There had been a mass shooting.<p>Then another story broke.<p>Some madman with his fingers on a big red button with megalomania …

The 10 Most Watched Ads on YouTube in 2017

It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this …

Advertising

Feal the fear and do it anyway: Why you shouldn’t be scared of changing your branding

Last week was a big one for me and my team at Marketing Angels as we launched our new website and unveiled new branding at the same time. We were …

Actively Managing Brand Equity

Brand equity is the added value element of your brand. I often refer to as “emotional margin”. It’s frequently measured as the gap between the price …

What the Psychology of "Flow" and Happiness Can Teach Us about Brand Storytelling

Have you ever been so absorbed in something that you’ve lost track of time?<p>Maybe it’s your favorite book, a page-turner that keeps you up at night in …

Why virtual reality is potentially brands’ next lucrative storytelling medium

Shangri-La guest using its virtual reality headsetBy Alex SamuelyAs marketers begin to expand their storytelling initiatives beyond social media …

Beyond Brand Alignment: 3 Questions To Ask Yourself In Creating Meaningful Social Impact Campaigns

If you’re working to infuse your brand and content marketing with purpose in an attempt to move the needle on an important social issue, one of the first pieces of counsel you’ll receive is to ensure there’s brand alignment.<p>For most marketers, this conjures images of very direct lines drawn between …