Mark St. Andrew

146 Flips | 1 Magazine | 3 Following | 51 Followers | @Markanddrama | Keep up with Mark St. Andrew on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Mark St. Andrew”

Campaign: marketing, advertising and media news & analysis

AGENCY<p>Kim Myhre, managing director of new brand experience agency MCI Experience, has taken on responsibility of MCI UK, the global...<p>AGENCY<p>American …

Tumblr founder David Karp on enabling creativity – video

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Quality Must Come First in Branded Video, says Coke Exec

CANNES – In the rush to distribute content widely, brands shouldn’t lose sight of quality because that matters a whole lot more than quantity, says …

New CEO Wants Shazam To Be Destination, Not Utility

CANNES – After branching out from identifying music to enabling TV ad interaction, now mobile app Shazam wants to start aggregating its wealth of …

“Technology allows us to create beautiful things, but we celebrate the art.” David Karp @tumblr #canneslions http://t.co/9d9c268oED

Sid Lee and Cirque du Soleil Launch Marketing Joint Venture

Entertainment meets marketing in a new joint venture that combines the skills of Cirque du Soleil and ad agency Sid Lee. The venture, called Sid Lee …

Lou Reed: NSA scandal is 'very disturbing'

Lou Reed looked frail during his first public appearance after his liver transplant but his millions of fans could rest assured that the music legend …

Cannes Lions: Five controversial TV and internet ads

Zazoo: 'Little Boy' (starts at 00:03) - Belgium<p><b>Silver award in 2003</b><p>Deemed acceptable in Belgium, this extremely funny commercial using a child's …

Campaign: marketing, advertising and media news & analysis

AGENCY<p>Taking advantage of the opportunities presented by artificial intelligence has meant overcoming resistance from within Diageo's organisation, …

You Can’t Improve What You Don’t Measure

The Cannes Lions just kicked off, and as fun as the week will be, there’s serious business at hand–What wins here this week will also win at the cash register.<p>SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings …

The 9 Principles Of “Work that Matters”

Two rock-star Coca-Cola executives came to Cannes to show how to promote a brand–and do good–at the same time<p>SPONSORED CONTENT: Explore the evolving science of content marketing: the consumer’s needs, the tools employed, and the latest learnings from the best brands in the business–with an eye …

Isobar Budapest on Twitter: "If you know exactly where you going to end up you not exploring anything new @FastCompany #canneslions"

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Are Brands the Next VC's? #SMG hosting our tech brunch @ #CannesLions w/Fast Company, Coca-Cola, Spotify & Facebook http://t.co/Vgw31cfHpE

Richard Dawkins on memes - Cannes Lions 2013 video

Richard Dawkins coined the word 'meme' to mean a unit akin to a self-replicating gene which transmits cultural ideas. But even he could not predict …

Cannes Lions: Coca-Cola evolves Coke Zone points scheme to “redefine rewards” says VP of global connections

Coca-Cola is in the midst of “evolving” its Coke Zone points scheme putting renewed focus on “redefining rewards”, according to VP of global …

RT @HavasCafe: #ShareaCoke with @CocaCola @Havas_SE & @valycuty at the #HavasCafe #CannesLive #CannesLions http://t.co/JxEP0ywtup

RT @Steve_J_Barrett: Havas 'Doing Good To Do Good Business' event #canneslive #prweekus #canneslions http://t.co/xCpKifk6cT

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