Experienced Executive with a proven track record of leading highly skilled and results driven teams. Established reputation for recruiting and developing exceptional talent. A strategic, innovative and creative thinker that has built properties and show brands, such as the World Junior Hockey Championship, TradeCentre, NHL Free Agent Frenzy, and Jay & Dan. Extensive knowledge of all aspects of media (linear, direct to consumer, digital, and social). Skilled in working with sales and brand partnerships to create unique integrated branded content that drives revenue. A strong operator with skills in budgeting, forecasting, managing revenue and expenses, and finding efficiencies.
Now applying this experience to M2 Consulting. Working with private companies and not-for-profit organizations on strategic planning, brand development and content creation. As well as providing Executive and Career Coaching to individuals and groups. Passionate about growing value in individuals and organizations.