Mark Evans

43 Added | 2 Magazines | 106 Likes | 14 Following | 44 Followers | @MarkEvans2541 | I accelerate the growth of startups and fast-moving companies with marketing powered by storytelling.

Four-Word Stories Are Short, Sweet and Really Powerful

A few years ago, I read a blog post by James Buckhouse on the effectiveness of four-word stories. It had a huge impact on how I approach and teach …

Beer League Lessons About Discovery Product Market Fit

For the past four or five years, my friend, Jason, and I have been selling swag merchandise to people who play in our beer hockey league.<p>One year, we …

How Good is Your Answer to: "So, What Do You Do?"

<b>“So, what do you do?”.</b><p>It’s a question you get asked when meeting new people, attending conferences, meeting for coffee or at a dinner party.<p>How good …

How to Show Up on the First Page of Google (Even if You’re a Nobody)

There’s a joke that asks, “Where should you bury something that you don’t want people to find?”Answer: On the second page of Google.Sure, it’s corny. …

AdWords

How to Make Every Blog Article You Write Rank High in Google Search

So you’ve started blogging.It’s a great way to start building traffic, acquiring new customers, and developing brand awareness.But I have some bad …

Social Media

How Grammarly Quietly Grew Its Way to 6.9 Million Daily Users in 9 Years

Since 2008, Grammarly has quietly grown one of the most successful self-funded products on the web.Co-founders Alex Shevchenko and Max Lytvyn built a …

Machine Learning

A 7-Step Marketing Strategy Framework For Fast-Growing Companies

<b>Do you have a marketing strategy? Do you have a roadmap for success?</b><p>Surprisingly, many fast-growing companies don’t have a marketing strategy. Sadly, …

Marketing

Who Really Has The Time For Long-Form Content?

In a fast-moving, multitasking world, there is growing enthusiasm for long-form content.<p>According to a blog post by Katie Wolf, it boosts SEO, makes …

Marketing

How to Develop Taglines That Make an Impact

Taglines are strange creatures.<p>People say that no one ever bought a product based on a tagline.<p>Then again, taglines work for Apple (“Think …

The New '4Ps of Marketing'

Neil H. Borden, in 1964, gifted the world with the 4Ps of the Marketing Mix: Product, Price, Place and Promotion. This concept has been a cornerstone …

Old-School Personalized Marketing Makes a Comeback

Is your inbox pounded by drip marketing campaigns?<p>Are you frustrated by retargeting technology that displays advertising for the same products on …

Is Content Marketing A Waste of Time for Brands?

Last week, Intercom announced it was dropping the term “content marketing”. In a blog post, John Collins argued the combination of “content” and …

Why Bold Marketing Turns Left When Everyone Turns Right

Marketing is a follow-the-leader game.<p>When something works, everyone gets on the bandwagon. Is Instagram driving engagement and attracting lots of …

7 Ecommerce Companies That Are Using Content Marketing to Take on Amazon

Ecommerce can be a brutal space.Depending on your niche, you might be competing against monsters like Amazon, Target, New Egg, or other …

eCommerce

It's Impossible for Startups to Not Invest in Marketing

There is a strange badge of honor for startups claiming to spend no money on marketing.<p>They proudly declare their frugality as a positive. “Look at …

Marketing

Why Every Startup Really Needs a Marketing Strategy

For many startups, a marketing strategy gets between them and tactical execution. In theory, it seems like a good idea but strategic plans are …

Marketing

Why Founders Fail To Market Their Products – Never Give Up

<i>Founders predictably underestimate the importance of hiring marketers. As a result, many startups don’t get round to marketing their product until</i> …

Torre Blog

Does the C-Suite Really Need a Chief Storytelling Officer?

When I “grow up”, I want to be a Chief Storytelling Officer (aka CSO). It’s so much cooler sounding than “Principal” or “Chief Marketing Officer”.<p>The …

Marketing

It's a Cold, Cold, Cold-Calling World of Startup Sales

<b>Update</b>: <b>After reading this post, a friend sent me an email about how many startups in Silicon Valley are now cold emailing using apps and platforms</b> …

Marketing

Can You Calculate the ROI of Brand Storytelling?

<b>What is the value of a compelling story? What’s the ROI of messaging that effectively describes what a product does, its value and why it matters to</b> …

Marketing

Why Powerful Storytelling Matters More Than Ever in 2017

Storytelling is everywhere.<p>It seems that every brand is embracing the power of storytelling, much like they enthusiastically climbed on the social …

Startups That Avoid Marketing Are Doomed to Fail

For many startups, marketing is an expensive, difficult to understand and measure and not as important as product development and sales.<p>But marketing …

Strategic Communication: How to Develop Strategic Messaging and Positioning

Read my latest: <b>THOUGHT LEADERSHIP: The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book: Process, Tips, Hacks, and Resources</b><p><b>The</b> …

Product Launches: Expect the Best But Prepare for the Worst

When a startup launches a new product, optimism rules the day. Everyone expects the product is welcomed with open arms, positive experiences and …

5 Storytelling Archetypes and How to Use Them in Marketing

Storytelling has become a good technique for building strong relationships with customers and a booming community of loyalists over time. Business …