Mark E. Deschaine

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OneNote in Education - All your notes on all your devices

Microsoft OneNote is the essential tool every teacher needs. Flexible and easy-to-use, OneNote allows lesson plans, marking, assessment, peer feedback and collective work to be stored in one convenient central location. Interactive content can be accessed by students allowing for visible and …

5 Tips For Executing Cross-Device Targeting

Cross-device programmatic advertising is expected to grow out of its infancy stage this year, as the technology and data capabilities give marketers …

Marketing

Content Marketing And Targeting Fallacies

When it comes to audience targeting, don't look for shortcuts. Columnist Rebecca Lieb explains how to tackle it the right way without skipping some …

Eight smart ways to use social media in universities

It’s easy to dismiss apps such as Snapchat and Instagram as mere distractions, but they can work wonders for learning and teaching<p>It’s hard to imagine a world without social media, yet many academics still view Twitter, Facebook and Instagram as distractions rather than tools. But these resources …

Social Media

Context Matters in Social Media

I’ve been thinking for a while that the real barrier to entry on Twitter is the layers of context you need to have in order to be able to navigate it …

How to Use Google Analytics for Social Media Measurement

The importance social media marketing plays in long-term business growth is one of the most heavily debated topics among marketers and business …

Learning a second language depends on the strength of your brain's connections

Is your French far from 'bien'? Blame your brain! Learning a second language depends on the strength of neural connections<p><b>Researchers at McGill</b> …

Is big data a big failure?

Big data this, big data that. It's talked up as a business revolution, and has caused many a boring PowerPoint presentation, but are businesses …

Big Data

Optimize Your Facebook Business Page to Increase Your Online Presence and Customer Conversions

Facebook is a marketing tool that when used properly can generate huge results. One of the reasons Facebook is so beneficial, especially to small businesses, is that it is free and has the potential to reach millions of people. And with a few tips from the marketing gurus at Business 2 Community, …

16 Things I Love About the 2016 National Education Technology Plan

The 2016 NETP is Packed with Important Ideas, Good Examples, and Smart Partnerships The DOE’s Office of Education Technology recently published the …

The 3 Secrets to Building a Brand Purpose That Millennials Trust

With Millennials overtaking baby boomers as the largest purchasing generation in the US, it's increasingly important to focus your marketing efforts on this younger demographic. However, marketing to Millennials presents a unique challenge, in that they only care about one aspect of your brand: <b>it's</b> …

How Big Data Is Disrupting Law Firms And The Legal Profession

The legal system generates a huge and ever-increasing amount of data. Each new case brought to court (and there are 350,000 in the US alone each year) increases the body of knowledge that a lawyer has to get to grips with to do their job. Judicial ruling, precedents and interpretations of …

Big Data