Marizell Botha

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The World's Best Behavioral Economics Reading List

<b>Judgment in Managerial Decision Making (awesome)</b><p>When faced with a decision, we all believe we're weighing the facts objectively and making rational, thoughtful decisions. In fact, science tells us that in situations requiring careful judgment, every individual is influenced by his or her own biases …

Psychology

Behavioral Economics, Social Norms, Excessive Drinking and Why Everyone Wants to Be a 'Face in the Crowd'

Global Drug Survey runs the biggest drug survey in the world. The results of <i>GDS2014</i>, which <b>received just short of 80,000 responses,</b> (6,500 from the U.S.) were released on April 14. While we have a focus on illicit drugs, we never ignore that most permissive and accepted of drugs -- alcohol. So here …

Behavioral Economics: Understanding and Shaping Customer and Employee Behavior | Negotiation | Programs - HBS Executive Education

Structured to broaden and deepen leaders' analytical and decision-making skills, this program applies the principles of behavioral economics across …

Behavioural Economics and Market Research

Market researchers are dogged by nagging doubts. We ask someone why they bought their red Porsche and they tell us that it was because they value …

Behavioral Economics

Deep Rationality

<b>Charles Darwin and Daniel Kahneman:</b> Radical changes are in store when these two men are properly introduced to one another.<p>Behavioral economics has …

Psychology

Regulators are people too

The behavioral economics of government behavior remains a drastically underexplored field. I recently received this email (excerpted) from the …

An Introduction to Behavioral Economics

* This introduction was originally published in the Behavioral Economics Guide 2014. To learn more about the subject, please download our free …

Psychology

5 Psychological Studies That Will Boost Your Social Media Marketing

In the marketing industry, we’re constantly searching for the best ways to engage our audience.<p>Often this means tapping into our audience’s emotions. …

10 Factors That Influence Your Purchase Decisions

The basic message of behavioral economics is that consumers often act against their own economic best interests when making decisions, due to a …

Psychology

Hate Your Job? 8 Steps to the Career of Your Dreams

At one point or another, everyone has found themselves wanting to quit their crappy job. Whether it’s the long hours, mundane work, or the manager …

Investec bolsters its product arsenal with life insurance

But Ursula Nobrega, Investec’s head of investor relations, said internal data analytics showed that a small portion of Investec’s 80,000-odd domestic …

Travel (South Africa)

Negativity Outweighs Positivity but How Much Positivity Is Actually Needed to Equalize the Two?

Walking out of a Starbucks in my suburban hometown, my hands were full carrying the Coffee & Frappuccino. The door opened up from someone walking in</i> …

Happiness

15 Secrets to Creating the Best Version of Yourself

You have reached the point in your life where you want to change many things and become a better version of yourself. You are not completely …

How This Insurance Company Rose Up the Ranks Riding the Digital Wave

IndiaFirst Life Insurance has taken the digitally-enabled path for their 94 lakh customers, says MD and CEO RM Vishakha<p>You're reading Entrepreneur India, an international franchise of Entrepreneur Media.<p>From an era of transactions on paper and agents walking door-to-door to the method of selling …

Insurance Industry

Virunga, the wild park with fire in its soul

On the edge of the DRC is a place where nature puts on such a show, it ignites passions in rangers and visitors beyond compare. Welcome to Virunga …

Using Behavioral Economics, Psychology, and Neuroeconomics to Maximize Sales

When it comes to developing a smart ecommerce pricing strategy, there are very important lessons to be learned from behavioral economics, psychology, …

Psychologist who studies motivation: This will make you more excited about your job

Focusing exclusively on money as a means to building a fulfilling career is one of the biggest mistakes a professional can make, according to a …

Eight startups aiming to transform the Life Insurance business #Insurtech

This is part two of research by guest author Amy Radin on the Life Insurance business. In Part 1 last week, Amy outlined the fundamental business …

Distribution is king – selling microinsurance in Africa

<b>BIMA was founded in 2010 to provide microinsurance products – tailored for those living on low incomes – such as life insurance and hospitalisation</b> …

Finland’s buzzing tech sector holds solutions to many of SA’s problems

Finland

Digitally Disrupting the Life Insurance Industry

by Mari Anixter<p>A Conversation with Yaron Ben-Zvi<p>The Life Insurance industry has not quite met the rapidly expanding customer expectations of the …

Customer Experience

5 Insurtech Startups to Watch (That Aren't Lemonade)

5 Insurtech Startups to Watch (That Aren’t Lemonade)<p>Grace Noto<br>• April 14, 2017<br>• Exclusive, Insurance, Mobile, Online, Startups<br>• 0<p>The land of traditional …