Marissa Tario

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Tuesday Wake-Up Call: Who's using Amazon Alexa to shop? (Anyone?) Plus, Alex Jones is still tweeting

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. <i>You can get an audio version of this briefing</i> …

Alex Jones

Big brands are still sponsoring controversial YouTuber PewDiePie, sometimes unknowingly

A year ago, controversial YouTuber PewDiePie uploaded a video titled “SPONSORED BY VOLVO” in which he says, “This video is sponsored by Volvo, by the …

Internet

How Legacy Systems Stifle Marketing Analytics

Marketers want to follow customers in real time, but outdated technology often stands in their way.

Customers

Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know

Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they …

Amazon’s Fastest-Growing Business

Amazon has now posted two consecutive quarters of triple-digit growth in its “Other” segment, which consists primarily of revenue earned from …

eCommerce

Twitter growth slows, shares drop, as network attempts to fight spam, fake accounts

Twitter wound up with fewer followers of its own, as a result of a clean-up project to lessen spam and fake accounts on the popular social network.<p>The company reported 335 million monthly active users during the second quarter (April to June), an increase of nearly 3 percent from a year ago. …

Social Media

Influencer marketing platforms are making fraud ‘very obvious’ for brands to identify

With influencer marketing fraud in the spotlight, influencer marketing software companies are increasingly emphasizing their abilities to detect …

Public Relations

Netflix Thrives By Programming to ‘Taste Communities,’ Not Demographics

As Netflix continues to take over the TV industry—it now has 130 million subscribers in 190 countries, and will spend as much as $8 billion on …

Advertising Industry

Tommy Hilfiger Created a Rewards System for People Who Wear the Brand’s Clothing

Taking a cue from Pokémon Go, Tommy Hilfiger is introducing a new rewards system in which customers can earn points for wearing its clothes at …

Tommy Hilfiger

Watch out, retailers. This is just how big Amazon is becoming

You knew Amazon was big. But did you know it was this big?<p>Amazon's e-commerce sales in the U.S. are expected to reach a staggering $258.2 billion …

eCommerce

Why Marketers Can't Seem to Avoid Bombarding You With the Same Ad - eMarketer

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Amazon’s most extreme delivery

Leh, India is a town on the fringe of modern civilization surrounded on all sides by the massive Himalaya mountain range and dotted with 17th-century …

Roads

Wary of fake followers, agencies change how they charge for influencer ad campaigns

When Unilever CMO Keith Weed declared Unilever would stop working with influencers who bought followers, he reinvigorated the conversation around …

Public Relations

Timberland Gladiator Sandals (Black) | Timberland Leather Gladiator Sandals

Supple leather sandals from footwear legend Timberland. Featuring the SensorFlex™ comfort system, OrthoLite® foam insoles, premium stain-resistant …

Shoes

Amazon Goes Down on Prime Day—and Customers Are Still Getting Error Pages

Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day.<p>The site was hit with outages, …

eCommerce

Twitter's Crackdown on Fake Accounts Will Make You Look Less Popular

Twitterati, get ready for your digital ego to be bruised.<p>The social-media company warned on Wednesday that its crackdown on fake accounts means users …

R.I.P. Warped Tour. At Least We Still Have Vans.

The Vans Warped Tour — the music festival that has crossed the country each year since 1995, and is frequently called a “punk rock summer camp” — is on its last run.<p>For 24 years, the Warped Tour created spaces for metal, punk and ska fans to meet their idols and mosh together under the hot sun: …

The Right Data Management Strategy Allows for Better B2B Campaign Execution

The delivery of targeted, personalized content has become more prevalent for business-to-business (B2B) marketers and sellers.

Advertisers Cut Their DSPs 40% Over Two Years

During the past two years, advertisers have incrementally reduced how many platforms they use to buy inventory programmatically.

Brands Are Creating Virtual Influencers, Which Could Make the Kardashians a Thing of the Past

We all know that spokespeople and endorsers can be erratic. Wild antics can generate negative PR and damage brands. What if you could eliminate the …

Google's removal of DoubleClick ID presents litany of issues for brands, agencies

The walls around Google's garden are about to get a lot taller.<p>That's because come May 25, when the European Union's Global Protection Data …

Walmart Scores 2 Major Victories Over Amazon

As Walmart confirmed its $16-billion investment in Indian e-commerce platform Flipkart, news also emerged that its subsidiary, Jet.com, is now an …

Big Brands Drive Amazon’s Ad Business

Amazon’s ad business is a “multi-billion dollar program” and accelerating, the company’s chief financial officer Brian Olsavsky said on Thursday’s …

Amazon now has 100 million paid Prime subscribers, Jeff Bezos says

Amazon CEO Jeff Bezos said the e-commerce giant has exceeded 100 million paid Prime subscribers and will continue to invest to meet "ever-rising" …

Jeff Bezos

‘You’re seeing the lightbulb go off’: Amazon’s ad business is appealing to more buyers

Amazon’s advertising business may have been absent from the company’s annual shareholder letter last week, but ad revenue continues to grow quietly …

eCommerce

The increasing value of first-party data

The Cambridge Analytica issue and forthcoming EU's General Data Protection Regulation have brought to light insecurities in third-party data …

Digital Marketing

‘We are competing against them’: Some retailers are averse to advertising on Amazon

Although Amazon is relatively new to advertising, the Amazon ad platform is already seeing strong interest from new brands and ad spend from its …

eCommerce

Study of influencer spenders finds big names, lots of fake followers

Procter & Gamble Co. has been vigorously rooting out fraud and unverified data from its digital buys while also doing more influencer marketing, but …

Ulta Beauty

It’s the ROI, stupid: Advertisers talk a big game on brand safety, but rarely follow through

Last week, CNN reported that YouTube had served ads for major advertisers alongside Nazi, pedophilia and propaganda videos. Affected advertisers …

Digital Advertising

Key Changes with the General Data Protection Regulation

​The aim of the GDPR is to protect all EU citizens from privacy and data breaches in an increasingly data-driven world that is vastly different from …

Privacy