MarioPColetti

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Recognize Intrapreneurs Before They Leave

Any CEO can tell you that finding ideas is not the always the problem. The real issue is selecting and spreading the best ideas, testing quickly, and executing flawlessly. An “innovation engine” is an organization’s capability to think and invest in long-term opportunities along with the competence …

Small is Good... for change.

In the era of Big Data, Marketing Automation and Digital Transformation, an amazingly high proportion of businesses still have an approximate or out …

How Smart, Connected Products Are Transforming Companies

The evolution of products into intelligent, connected devices—which are increasingly embedded in broader systems—is radically reshaping companies and competition.<p>Smart thermostats control a growing array of home devices, transmitting data about their use back to manufacturers. Intelligent, …

Internet of Things

Infographic: Dissecting the millennial man

Millennials are having their day in the sun (or at least under the microscope), poked and prodded by marketers from all angles. Their habits have …

Brand Intimacy is key to growth in the digital age

3Digital MarketingLoyaltyDigital TransformationCustomer EngagementBrand loyalty has been the Holy Grail of marketing for decades. But why should …

Social media apps are tracking your location in shocking detail

Here's a look at three ways social media apps can be used to track your every move.<p>While it's pretty well known that Facebook's Messenger app uses location data, it's not so well known just how that location data can be used.<p>But thanks to a new Google Chrome extension called Marauder's Map we now …

Social Media

Data Scientists Don’t Scale

Big data is about to get a big reality check. Our ongoing obsession with data and analytics technology, and our reverence for the rare data scientist who reigns supreme over this world, has disillusioned many of us. Executives are taking a hard look at their depleted budgets — drained by a mess of …

Personalization study findings: Email is top channel; social, web, ads next; data needs vary

Personalization is critical. Customers expect it. It increases click-throughs, open rates, conversions, retention, and ultimately revenue.<p>But how do you “do” personalization?<p>It’s different at every step of the customer journey — and there’s a lot that goes into it. There are more channels and …

Email marketing technology is ridiculously complicated

At 2,000+ software vendors (and rising fast), the marketing technology industry isn’t just dynamic. It’s completely out of control.<p>Email technology is no exception: The plumbing required to make sure your customers get that coupon or white paper to their inbox on time is only growing in complexity. …

Purina turns pet research into content with ‘Puppyhood’

Got a new pooch? Join the Puppyhood.<p>That’s the new call to action for pet food company Purina, which has launched a website that combines a sales …

If you stopped publishing your social content, would anybody notice? | Schaefer Marketing Solutions: We Help Businesses {grow}

<i>By Brooke Ballard, {grow} Contributing Columnist</i><p>If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. …

Social Media

What Millennials Should Know About Fear and Chasing Dreams

Life as a Millennial can feel unpromisingly complex at times.We wrestle through questions about work and what we’re supposed to with our lives. We …

The new agency responsibility in the digital age

Your company is experiencing a digital shift whether you like it or not. Everyone is searching for new ways to leverage digital to transform their …

People with tattoos report the Apple Watch is having trouble determining they are alive

<i>This post has been updated and corrected.</i><p>Apple’s new watch is supposed to be its most personal device to date. It can measure your heart rate and lets you share it with others. But it seems it may not be quite as personal if you have tattoos on your forearms or darker skin.<p>In a post that first …

The cheap, convenient cloud

IF THERE were a prize for corporate secrecy, Amazon would have an excellent chance of winning. Interviewing its executives can be like pulling teeth. …

Profit

7 principles of data-driven transformation

How to do data-driven transformation successfully<p>Harnessing information so that your organization can become data-driven is no simple task. You need …

Jobs 2.0

<b>Becoming Steve Jobs: The Evolution of a Reckless Upstart into a Visionary Leader.</b> By Brent Schlender and Rick Tetzeli. <i>Crown Business; 464 pages; $30.</i> …

Apple

How 9 Successful Companies Keep Their Customers

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>No one likes to be dumped. But companies are blindsided every day by customers who leave them. Often, companies don’t see it coming: in fact, 91 percent of customers leave without any explicit warning.<p>To the entrepreneur, losing a …

This Entrepreneur Launched 52 Businesses in One Year. Here's How He Survived.

Calling it the most transformative experience of his entrepreneurial life, 29-year-old Colin Grussing has officially made good on a dizzying vow: to build a new business every week for one year.<p>Entitled 52businesses, the project was derived by New Orleans-based Grussing last March to help …

Capgemini report finds loyalty programs lacking in a digital age

News<p>BY Marianne Wilson<p><b>New York</b> — U.S. companies spend $2 billion on loyalty programs, but the investment isn’t yielding the type of increased …

Building a Collaborative Enterprise

Artwork: Geoffrey Cottenceau and Romain Rousset, <b>Logo</b>, 2008<p>A software engineer we’ll call James vividly remembers his first day at Computer Sciences Corporation (CSC). The very first message he received: “Here are your Instructions” (yes, with a capital I).<p>“I thought I was bringing the know-how I’d …

Innovate Without Diluting Your Core Idea

You may have played the game of “telephone” as a child. Your teacher sat the class in a circle and whispered a sentence to the first kid, who whispered it to his neighbor, and so on until the last child in the circle told the group what she thought she heard. Inevitably, this final sentence was …

Apple Is Not Selling A Smartwatch

Tim Cook’s upcoming move to take over your wrist is not a smartwatch, even if it loosely fits the definitions that the geekerati have been working with over the last few years. Instead, the Apple Watch is an idea; it is status and standing; it is aspiration and achievement.<p>To borrow another …

Apple Watch

Holy Rollers: Harley-Davidsons Owned by Pope Francis and Pope Benedict Sell at Auction

When your daily sled is the bulletproof Popemobile, you don’t have much use for a motorcycle, let alone a pair of them. But that hasn’t stopped Harley-Davidson from giving the Vatican a hog now and then. In 2013 Willie G. Davidson, a retired Harley designer and grandson of the company’s founder, …

Strategies for the Age of Digital Disruption #DTR7

Since 2000, 52% of companies in the Fortune 500 have either gone bankrupt, been acquired or ceased to exist. These are challenging times for companies as the speed, volume and complexity of change intensify. Disruption can happen at any time, in any sector, and its effect on traditional …

How to make big data beautiful -- and useful

Everyone’s talking about big data, but largely due to its lingering complexity, adoption remains relatively low. Indeed, a recent Capgemini survey of …

Big Data

is big data living up to its promise?

internal and technological hurdles remain to big data nirvanaCapgemini and Enterprise Management Associates (EMA) both recently published reports …

Big Data Success Remains Elusive: Study

Just over a quarter of organizations say their big data initiatives are a success, according to a recent Capgemini study. So why are three of four …