Mario Amegbedji Anani

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5 of The Best Augmented Reality Advertising Campaigns or Ads | ARP

Last updated: 27/01/18<p><i>5 Best Augmented Reality Advertising Campaigns (image credit: sndrv)</i><p>Last week, I had discussed about the difference between AR …

Augmented Reality

Augmented reality: wat is het? Toepassingen en verschillen met virtual reality

Apple lijkt grote plannen te hebben met augmented reality (AR). Maar wat is augmented reality precies en wat kun je ermee? Wat zijn de verschillen …

15 Cool Augmented Reality Advertising Campaigns

Check out these cool Advertising campaigns that use AR, from mobile apps to one-off publicity stunts, generating engagement and interactivity.

​E-commerce: de top 10 trends van 2017

Aankopen verplaatsen zich naar de digitale wereld. E-commerce verspreidt zich op een niet te stuiten tempo over de wereld. Wat is hier …

11 Creative Uses Of Augmented Reality In Marketing And Advertising

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing engagement. The technology has significantly grown in popularity over the last few years, and the AR …

Augmented Reality

Get ready for thousands of augmented reality Apple apps

LOS ANGELES — Millions of people turned <i>Pokémon Go</i> into a hit last year, tapping the app that morphed animation into the physical world.<p>That was quite the curtain raiser for augmented reality. Now, in what will be AR's biggest mass market push to date, Apple has thousands of apps—some say as many as …

4 technologies that will unlock AR’s full potential

Apple’s ARKit is capturing the attention and imagination of developers and media alike, drawn in by an estimated 700 million iPhone owners around the world who now have AR devices. ARKit is setting the stage for the next era of AR development, and now Google has entered the fray with ARCore to …

Augmented Reality

Augmented reality app shows how indoor plants can improve air quality and mood

We've seen some interesting ways that augmented reality can inform purchasing decisions by superimposing products into our living rooms and even into …

Amazon’s AR Tool is a useful way to see products before you buy them

We’ve all returned Amazon products because they weren’t what we expected. They were either the wrong right size, ugly in person, or just through off …

Could virtual cocktails be the next big thing?

Scientists at the National University of Singapore have developed a virtual cocktail, or ‘vocktail’, that digitally simulates multisensory flavour …

Augmented Reality

Facebook’s charm offensive for AR advertisers gains speed

Facebook is trying to drum up early support among advertisers for its push into augmented reality.<p>The recruitment pitch started three months ago, …

Advertising Industry

MAC installs augmented reality mirrors to boost conversions and collect data

MAC Cosmetics is the latest beauty brand to invest in in-store technology, debuting augmented reality try-on mirrors in 20 of its doors today. The …

eCommerce