Maria Nokkonen

60 Flips | 5 Magazines | 3 Following | 11 Followers | @MariaNokkonen | human bean

The Creative Conundrum: Pursue Your Art or Get a “Real Job”

I could have been a lawyer.I could have been a guy who wakes up early every morning and shaves and wears a tie and commutes; a guy with a regular pay …

Middle School

A Female Saudi Arabian Alpinist on Breaking Molds and Smashing Stigmas - REI Co-op Journal

<b>Raha Moharrak is a force of nature. When she’s not climbing, she’s encouraging other Saudi women to follow their dreams and paving the way by</b> …

Talking to women: how to communicate with individuals not stereotypes

Women are the world’s most powerful consumers. They drive 85% of all consumer purchasing and their impact on the economy is growing every year. As …

Sunny Stroeer is the Fastest Woman You've Never Heard Of

Sunny Stroeer got sick and still set the speed record on Aconcagua. We sat down with the ex weekend warrior to talk training, coffee, and the all-women team that tackled the highest mountain in South America.<p>A few hours before sunrise on January 23, Sunny Stroeer left the Plaza-de-Mulas base camp …

Mountaineering

What Do All Those Women Want?

We want the same things men consider their entitlement: freedom, safety, respect, fair pay, control of our own bodies and lives, affordable health care, sufficient pure water, air, and food, and so forth. We want peace. We want support from our government. We want fair treatment.<p>This is what all …

This Week In Women In Sports: Serena Williams Slams Sexism, Adidas Designs Cleats For Women

<b>Serena Williams’ open letter powerfully tackles sexism and equal pay</b><p>Hands down Serena Williams is one of the greatest athletes of all time. This year the 2016 Wimbledon champion matched Steffi Graf’s record-tying 22 grand slam titles and record of 186 weeks ranked at No. 1.<p>Williams’ professional …

Serena Williams

Redirect Notice

The true story of how Teen Vogue got mad, got woke, and began terrifying men like Donald Trump

“A woman’s preaching is like a dog’s walking on his hind legs,” Samuel Johnson said back in 1791. “It is not done well; but you are surprised to find it done at all.”<p>Over two centuries later, denigrating women who dare to express their thoughts remains a popular cultural pastime. This is especially …

Feminism

Can Men Be Objectified By Women?

To understand how objectification works, we have to start at the societal level.<p>Can women objectify men?<p>That’s a question that gets asked a lot in …

Feminism

Mastering the Art of Imperfection

While boys are conditioned as children to grow up and take risks, women are taught to avoid risk from a young age, and shoot for the ‘safe’ options …

How-To's

Redirect Notice

The previous page is sending you to https://www.outsideonline.com/2062221/new-science-creative-brain-nature.<p>If you do not want to visit that page, …

Meet The Women Challenging What A Successful Athlete Looks Like

Roller Derby is dominated by strong, diverse and empowered women.<p>Eva McCloskey (or “Evilicious,” if she’s laced up) has no time for the stereotypes that often color public perception of Roller Derby.<p>“Only once you see a game live do you have an appreciation for the immense amount of dedication, …

Motion Graphics

Laury Thilleman – From Beauty Queen to Spartan Racer

Feeling boxed in and looking to cast off your traditional role or position? Take inspiration from Laury Thilleman. The former Miss France tackled the …

Beauty

Eat Sweat Play: How Sport Can Change Our Lives by Anna Kessel review – society is still so sexist about sport

In this well-researched manifesto for sporting equality, Kessel builds her argument why women need sport and why sport needs women<p>Watching a Test match at Lord’s this year, I found myself sitting in front of a middle-aged gent delivering a devastatingly boring monologue about his summer house on a …

Rugby World Cup

The Two Minutes It Takes To Read This Will Improve Your Writing Forever

<i>Each week I share helpful ideas in my</i> <i>10 Ideas Worth Sharing</i> <i>newsletter.</i> <i>Sign up here</i> <i>to get next week’s ideas.</i><p>You’re busy, so I’ll keep this …

The 10 brand story elements of REI’s disruptive #OptOutside Black Friday campaign

When I was a kid growing up North of Seattle, my dad would take us downtown to Recreational Equipment, Inc. (REI). This was in the 1970’s, and REI …

Mount Everest

7 Ways to Improve Your Writing, According to Experts

Sometimes you don’t know what you want to say. Other times you don’t know the right way to say it. And very often you can’t get your butt in the …

How Better Writing Can Build A Brand: We Have the Ann-swers (From Ann Handley) [Podcast]

When It Comes To Cultural Gender Bias, Brands Must Do Better

Deutsch president Kim Getty explores the influence of advertising on gender identity, and how brands can do better.<p>Last week, the Association of National Advertisers (ANA) and the White House announced a new initiative called “#SeeHer” to encourage advertisers, content creators and the media to …

Advertising

Inside the Mind of a Journalist in the Business of Content Marketing

<b></b>Cameron Conaway straddles two worlds. He’s an award-winning freelance investigative reporter focused on human rights. He’s also the content marketing …

Marketing

Can Longform Close the Gap Between What People Share and What They Actually Read?

Why Brand Storytelling Is the New Marketing: An Interview with Robert McKee

Who is Robert McKee? According to many, he’s the world’s foremost educator on story form and brand storytelling.<p>McKee’s students have collectively …

Bad Writing Is Destroying Your Company’s Productivity

A hidden source of friction is slowing your company down. Your workers are complicit in it. So is your management. And it’s driving everybody nuts.<p>It’s bad business writing.<p>I surveyed 547 businesspeople in the first three months of this year. I looked specifically at people who write at least two …

Management

What Is a Good Brand?

In his consulting room at Berggasse 19, in central Vienna, Sigmund Freud came…<p>Many of us want to start our own businesses. Public space is filled …

Brands Are Throwing Out Gender Norms to Reflect a More Fluid World

James Charles may not seem like the typical ambassador of a beauty brand—and he's not. Meet CoverGirl's first CoverBoy.<p>No doubt the half-century-old …

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

As one of Silicon Valley's most sought-after brand strategists, Julie Supan has helped some of tech's fast-growing companies find their …

Product Management

Marketing Interviews from Today’s Innovators

10 Minute Read<p>Storytelling Innovator Series<p>Marketer as Producer: Storyteller Robert McKee on What Marketing Executives Should Borrow from the …

Marketing

The Imminent Rise of the Chief Brand Officer

San Francisco, California July 12th 2016<p><b>The Imminent Rise of the Chief Brand Officer.</b><p><i>Written by Edward Saenz</i><p>Something is not quite right in the world …

Storytelling Snobs Don't Realize How Powerful Content Marketing Can Be

Two years ago, I sat next to a fellow journalist at dinner. He worked on a ‘serious’ newspaper and was horrified I was wasting my journalistic skills. I had decided to reinvent myself in this explosive world of ‘content’, helping brands tell their stories.<p>“Really?” he said. “I know things are bad …

Marketing

Everyone is born creative, but it is educated out of us at school

Businesses urgently need innovative people, so we must dispel the myth that creativity is something mysterious that cannot be encouraged<p>Whenever I hear the phrase “creative industries” I’m always surprised. I ask myself, are there any uncreative industries? If so, how do they survive? Why aren’t …

Creativity