YouTube star and Maker Studios co-founder Shay Carl has been to VidCon every year, but 2014 has definitely been the game changer for him and his company. "It just gets bigger and better every year," Carl
A new radio show on SiriusXM, programmed by YouTube fans, starts today. Current Analysis analyst Brad Shimmin told VentureBeat that this kind of crowd-based programming “represents both the peril and of
Universal Music Group, the biggest recording conglomerate in the world and home to artists like Celine Dion, Eminem and Lady Gaga, has announced the formation of a brand new record label entitled Awesomeness
In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention
Target is helping students avoid the dorm room blahs through the Best Year Ever YouTube series. The videos feature stylist Veronica Valencia, who helps four YouTube stars pull off some pretty awesome makeovers.
YouTube stars are borrowing an idea from Hollywood's Golden Age: product placement. Think how General Motors sponsored comedian Bob Hope's variety show, Revlon backed the 1950s game show "The $64,000 and
A YouTube star surprised his parents this week with a generous check to pay off the mortgage for the family home. Timothy DeLaGhetto handed his mom and dad a check for $210,000 — and of course Timothy
The average family spends nearly $700 on back-to-school gear. Old Navy is getting moms' attention by offering clothing starting at $4, Jamie Gersch, Vice President of Marketing, told Business Insider.
Watching Teenagers Stand In A 'Selfie Line' To Take Photos With YouTube Stars Is One Of The Weirder Things You'll See
It's pretty obvious that autograph books are a thing of the past. When digital cameras became ubiquitous in the early aughts, people hoped to snap photos with their favorite celebrity. Now that everyone
A new survey from Variety shows that YouTube stars are more popular with teenagers than Hollywood A-listers. The survey encompassed the opinions of 1,500 teenagers on 20 well-known personalities (some
YouTube stars are becoming more and more powerful. A new survey released this week by Variety asked teens to rank popular figures "in terms of approachability, authenticity and other criteria considered
Editor’s note: Nuno Bernardo is an award-winning and Emmy-nominated writer and producer. Using his unique approach, Nuno has created and produced several web properties that have successfully crossed TV.
For the latest confirmation of the porous boundaries that separate YouTube stars and their devoted fans, look no further than the latest trend on Twitter. Though it’s not what you might think at first
Fifteen-year-old Anthony Quintal, better known to millions of online fans as Lohanthony, has a manager, a PR team and may earn upward of six figures this year for posting sassy video blogs on YouTube.
We proudly present this article from our partners at ReadWrite. By Stephanie Chan If you're still reeling from the idea that YouTube stars can cultivate teen fandemonium comparable to 90's-era boy bands
For the uninitiated, The Streamys, as they're fondly referred to, recognize excellence in online videos in almost 50 categories. Between them, the winners have millions of subscribers, views and followers.
Google’s YouTube has a wealth of homegrown talent — and it wants to keep it that way. The video platform said Thursday it will invest in the creative types who have risen to Internet stardom on YouTube.
She left home a year ago to pursue her career as a social-media celebrity in LA. But you won't find McAllister bartending or waiting tables as she waits for her big break. Nope, McAllister already found
This weekend, Franta headlined the inTOUR LA convention in Pasadena, California, along with a dozen other YouTubers and Viners — all with hundreds of thousands (and for some, millions) of fans, followers,
At A YouTube Stars Convention, A Desperate Parent Bribed Me With $500 So Her Kid Could Meet Her Idol
A parent so desperate to help her young daughter get in front of YouTube celebrity "Lohanthony" offered me $500 for my meet-and-greet admission card this past weekend at an event called INTOUR. The pair
In an effort to keep its stars from decamping to other video-hosting platforms, YouTube will be funding a select number of its best and brightest to help subsidize video production costs. According to
It featured a dozen or so internet celebrities that have millions of followers on YouTube and other social media platforms. It also featured the fans of all of these internet stars. Screaming, teenage
YouTube Stars Are Replacing Hollywood A-Listers In Campaigns Encouraging Young People To Vote — And It Just Might Work
The Daily Dot reports that "OurTime.org, one of the nation's largest voter empowerment organizations targeted at young voters, partnered with YouTuber Jenn McAllister, better known as JennXPenn," to create