Maria Camila Velasco

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With Millions Of New Bottle Designs, Every Diet Coke Will Soon Be Unique

A new campaign turns every bottle of Diet Coke into a custom piece of art. Get collecting.<p>Today, you probably know Diet Coke for its silver and red branding–which is more or less how it’s looked since Coca-Cola’s sugar-free alternative first launched in 1982. But starting this month, in a market …

Coca-Cola

How to Tell a Great Story

We tell stories to our coworkers and peers all the time — to persuade someone to support our project, to explain to an employee how he might improve, or to inspire a team that is facing challenges. It’s an essential skill, but what makes a compelling story in a business context? And how can you …

Focus On the Customers You Want, Not the Ones You Have

In the 1990s, I worked for a company whose tag line was: “We build digital businesses.” What many entrepreneurs quickly realize is that building the business is often the easy part. Growing and maintaining the business can be much tougher and figuring out how to appeal to new consumers is no small …

Innovation

The Strategy That Led Starbucks's Stock Price to Jump 50 Percent | Inc.com

Love it or hate it, Starbucks is doing something right.<p>The company turned its primary product--a basic commodity and one of the most ubiquitous beverages in the world--into a multi-billion dollar empire. But that was just the beginning.<p>In 2015, shares of Starbucks's stock have surged more than 50 …

Coffee