Maren Scaros

8 Flips | 2 Magazines | @MarenScaros | Keep up with Maren Scaros on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Maren Scaros”

Former Maker, Disney, Nickelodeon execs raise $6 million for kids media startup Pocketwatch

With traditional television no longer the powerhouse it once was, today’s kids grow up on a diet of Netflix and YouTube and other digital content. A new startup aiming to be the next big kids brand to tackle this space, Pocketwatch, announced today it has raised $6 million in Series A funding led …

Pocket Watches

Why Marriott Is a Content Marketing Mecca

What's<p>that adage? "Give a man a fish, and he eats for a day; but teach a man to fish, and he'll never go hungry." Widely applied to the value of …

Facebook made an unprecedented move to partner with ad tech companies — including Amazon — to take on Google

For Facebook, which is often accused by the ad industry of being a "walled garden" that doesn't offer full access to its lucrative data and inventory, the news marks an unprecedented step to build a relationship with the ad tech community.<p>And it's a huge, unprecedented attack on Google, Facebook's …

AdTech

The 10 things in advertising you need to know today

<b>1. The real motivations behind the YouTube ad boycott.</b> Business Insider spoke to dozens of advertising executives who suggested the recent noise about brand ads appearing next to questionable content on YouTube is largely about the opportunity to bash Google.<p><b>2. Online advertisers signed up to</b> …

Will The Stock Market Crash In 2017? Dow, S&P Drop As Report Says Stocks Are Most Overvalued In 17 Years

Major U.S. stock indexes dropped by more than 1 percent Tuesday in what amounted to the worst single trading session for American markets since …

Snap: Some Good Advertiser Feedback, Still Too Soon to Tell, Says Needham

Needham & Co.’s Laura Martin today reiterates an Underperform rating on shares of recently public social network-cum-camera company Snap (SNAP), …

Instagram rolls out shopping for brands on app

Instagram shopping featureLuxury brands now have the opportunity to reach a massive receptive audience through more convenient experiences with …

eCommerce

What Creativity in Marketing Looks Like Today

What makes marketing creative? Is it more imagination or innovation? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become …