Marcus Richard Thrall

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The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital …

Public Relations

Here's How to Calculate What's Working When You're Marketing on Lots of Channels

Determining which channel moved the customer to purchase is tricky when your marketing runs the gamut from Facebook ads to direct mail.<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Long gone are the days of blindly spending marketing dollars without a data first mindset to clearly …

Marketing

These 3 Persuasion Tricks Have Been Used for Over 2,000 Years

Having trouble closing deals? Use the oldest trick in the book.<p>Over 2,000 years ago Greek philosopher and scientist Aristotle cracked the code to persuasion. Aristotle is most known for his knowledge and ideologies surrounding abstract, political and rational topics.<p>Aristotle often dealt with the …

Public Speaking

20 Top Social Media Tools to Try in 2018

Now that 2018 is here and in full swing, you might be looking for new social media tools to add to your marketing stack.<p>According to Scott Brinker of …

Infographics

How to Set Up Your Twitter Brand Account the Right Way

Social media marketing is the best way to attract more leads and customers for your personal brand. People use their mobile phones as well as their …

Marketing

Inbox full of spam? Here’s how to block an email address in Gmail

Email is a powerful tool in the modern world. It can not only be used for professional correspondence, but for a variety of other purposes as well, …

Apps

How to Write a Blockbuster Blog Post in 45 Minutes

Blogging is love and war.<p>From my 10+ years of writing daily, I can tell you there will be moments when you’re chock-full of motivation. Ideas leap …

Why getting intimate is key to creating a great customer experience

Pip is the founder of BrandHook, an award winning Keynote Speaker and Thought Leader. She has worked on both agency and client side having started …

Simplicity Is Everything: Customer Experience Done Well, With Brand Expert Margaret Molloy

You don’t hear the word simplicity very much when it comes to customer experience. But according to Siegel+Gale CMO Margaret Molloy, simplicity is the key to running a strong operation. Molloy is responsible for all marketing, communications and business development initiatives globally. She is a …

Customer Experience

Making the user comfortable with the technology is key to digital customer experience adoption, study IBM suggests

While many B2B and B2C companies are moving quickly to improve the online digital customer experience, a recent study from IBM suggests that not all …

The Most Successful Brands Focus on Users — Not Buyers

What makes a brand successful in the digital age? A joint study by SAP, Siegel+Gale, and Shift Thinking suggests that digital brands don’t just do things differently; they also think differently. Where traditional brands focus on positioning their brands in the <i>minds</i> of their customers, digital …

Customer Experience

Cold Calling is Dead. Here's an Effective New Approach | Inc.com

Cold calling doesn't work because no one like to be on the receiving end. (and most likely, your sales reps hate it too). Are your sales reps cold calling hundreds of prospects a day without seeing much success? It's time to quit the old-school tactics.<p>Do you like being cold called? How often do …

eBooks

3 Techniques From Pixar To Develop Your Creative Thinking | Inc.com

Heading up an employer brand agency I see myself as a creative being, but who actually knows when inspiration will strike? More often than not, it won't be during the time I've set aside for creative work, but will instead be when I'm already trying to do three other things. We've all been there, …

Creativity

3 Things You Need to Solve a Really Tough Problem | Inc.com

By the early 20th century, the world's great mathematicians knew they had a big problem. The very foundations of logic, held sacred since the time of Aristotle, were under siege after the discovery of troubling paradoxes by Cantor, Frege and Russell. It was unclear whether things could ever be set …

Eli Lilly

5 Powerful Copywriting Tactics That Will Make Your Content Go Viral

Again copywriting…<p>Tips, tricks, tactics, whatever…<p>We are simply getting bored with copywriting. No wonder.<p>Even if we know all the writing …

Instagram tests letting users post Stories directly to WhatsApp

Last October, Facebook extended the usage (and flexibility) of Instagram Stories — the Snapchat-like feature that lets you patch together photos and videos into a slide show — by making it easy to directly post a Story to Facebook. Now Facebook is looking at how to bring WhatsApp into the …

Social Media

How the World’s Oldest Company Reinvented Itself

The decline in demand for paper hit Stora Enso hard. By 2011 the pulp and paper giant — the world’s oldest corporation, dating back to 1288 — had laid off over one-third of its 30,000 employees. Though profitable again, the company needed to transform itself into a global renewable materials …

Management

The First 6 Pages of Bill Gates's Favorite Book Will Change Your Life (and the Next 500 Pages Aren't Bad Either) | Inc.com

If you're pessimistic about the state of world today, Bill Gates and Harvard psychology professor Steven Pinker have a message for you: "This bleak assessment of the state of the world is wrong. And not just a little wrong--wrong wrong, flat-earth wrong, couldn't-<i>be</i>-more-wrong."<p>The quote appears on …

Bill Gates

7 Cold Emailing Mistakes to Avoid at All Costs--And What to Do Instead | Inc.com

I am notorious for having an incredibly low tolerance for poor communication (read: easy spelling mistakes, bad grammar, and weird email formatting). It's a strength that has proved well in sussing out who I trust, but a weakness that makes me extremely impatient. Regardless, I know that when it …

Google Drive