Marcus Klein

9 Flips | 6 Magazines | @MarcusKlein50vg | Keep up with Marcus Klein on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Marcus Klein”

4 Tips to Hone Your Content Marketing Strategy

As any marketing professional or firm will tell you, it is no longer difficult or necessary to SELL clients and agencies on content marketing strategies highlighted by targeted blog posts, short videos and whitepapers busting with statistics. The benefits are endless and well-established -- drive …

29 Key Metrics to Measuring Content Success (Infographic)

<b>Data analysis – love it or hate it?</b> When it comes to producing social media content, at some point, you have to ask yourself, “Is it working?”<p>The …

The dawn of marketing’s new golden age

Marketers are boosting their precision, broadening their scope, moving more quickly, and telling better stories.<p><b>Science has permeated</b> marketing for …

Marketing: How To Measure Social Media: A Step-By-Step Guide

How do you know if your social media marketing efforts are effective? Which posts drive the most traffic? What social media metrics should you be …

The Dos and Don’ts of LinkedIn Marketing

A few years ago, LinkedIn was a teeny tiny networking site for professionals. How times have changed! The professional network now has more than 380 …

Marketing

The Power Of The Call to Action & How Its Strength Boosts Conversions

The call to action is a key ingredient to any effective marketing program. Columnist Jeremy Smith explains how CTAs work and what every one of them …

Marketing

Data Is the Next Big Thing in Content Marketing

The diminishing effectiveness of conventional advertising and the rise of social media have led more and more brands to embrace content marketing. More and more companies are seeing themselves not just as advertisers, but as publishers, launching digital newsrooms, podcasts, and other forms of …

The Growing Importance of Having Quality Content in Online Marketing

The past Google algorithm updates, namely Panda and Penguin, have dramatically altered the landscape of digital marketing and SEO. Now, the search …

The Customer Buying Process and How to Market at Each Stage

BUYING IS A PROCESS<p>When conducting online marketing, we often times focus solely on the act of purchasing. This strategy becomes problematic because buying is actually an entire process that a customer goes through psychologically before they decide to make a purchase. Business to Community has …