Marco P

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8 Tools You Need To Start Your Own Business

Successful entrepreneurs share their tool kit essentials<p>Starting your own successful company requires answering a problem no-one realises they had, endless commitment and (in most cases) some cold hard cash. But aside from the basics, what else do you need in your arsenal when launching a new …

Everything You Need to Know About the 5 Changes Roiling Digital Advertising

Invest in video, understand your audience and research the channels they use.<p>5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>Just like any industry in this digital age, advertising is feeling the pressure. With agencies across the board reporting dwindling profits, those …

Advertising

10 tools to create video explainers and boost your social media marketing

76<p>99<p>Shares 175<p>Last updated on June 9th, 2018 at 12:43 pm<p>Popular social media publishers such as Tech Insider, Tasty, NowThis, Buzfeed and many other …

Infographics

The Future Of Ad Agencies

Today, you cannot go online without seeing an article about the death of advertising. Advertising agencies are getting the squeeze, and things are likely to get worse. What’s the way forward?<p>Let’s start by defining the problem. Customers don’t trust advertising for the most part. They are tired of …

Public Relations

I Read More Than 20 Instagram Studies so You Don’t Have to. Here’s What I Found.

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I …

How to create amazing social media videos in minutes

By this point, you’ve probably heard this a million times: video is IT. It drives the most engagement, it’s the most popular form of content, and by …

Social Media

How to Build a Social Media Marketing Plan for 2018

It's a crowded social media landscape. Here's how to plan for 2018 and get ahead of the pack.<p>Let's face it: being a social media marketer developing a marketing plan for 2018 is not exactly in an easy position. After all, the techniques we use to reach customers are changing at a breakneck pace. …

Marketing

Hemp-Seed Eating Village in China Holds Oldest, Healthiest People in the World

While there is a man in Bolivia said to be the oldest living person in the world, at 123 years of age, a village in China is bo…

Hats, Shirts, Milk -- The Hempest Has It All, And It’s All Made Of Hemp

<i>The Hempest van, which runs on vegetable oil, diesel, biodiesel or hemp oil. (Kim Napoli, Hempest Inc.)</i><p><b>BOSTON —</b> Jon Napoli jokes that when he opened …

Cannabis

Vitamin Hemp: 6 Ways Eating Daily Hemp Seed And Oil Could Improve Your Health

Awareness of the human endocannabinoid system is spreading. Michael Pollen describes this cannabis receptor system, comprised of lipids and their …

How much you have to save each month to become a millionaire by age 67

Building a seven-figure portfolio isn't as hard as you may think. In fact, some say that "millionaire is the new middle class."<p>To illustrate just how …

The 27 Most Important Finance Books Ever Written

27 classic works that every Wall Streeter should read.<p>“In my whole life, I have known no wise people (over a broad subject matter area) who didn’t …

Investing

How to quickly remove unwanted moving objects from your photos

There are places where it’s difficult to take a photo without people or cars in the frame. Sometimes, you can tell people to move so you can take a …

We Analyzed 120,000 Google Ads and Discovered How Local Businesses Can Crush Their Competition on a Tiny Budget

I recently conducted a massive search engine study to figure out Google’s local SEO) algorithm. (You can read all about the discoveries here.)<p>The …

This is how you persuade a VC to give you millions

How do you persuade a venture capitalist to give you money?<p>Traditionally, startup founders prepare a deck of slides and make a formal presentation to a VC fund in the hopes of getting an investment. But it turns out that "the pitch" and "the deck" are only a small part of what VCs really think …

What I Learned From Developing Branding for Airbnb, Dropbox and Thumbtack

There are plenty of theories for why YouTube became one of the fastest growing startups in Silicon Valley history. <b>Julie Supan</b> says the reason is …

Why Handy Chose a Painful Path to Profitability

As companies move from go-go growth to a focus on profits, only the strong--and smart--will survive.<p>For a few months in early 2016, Handy CEO Oisin (oh-SHEEN) Hanrahan lived in fear of Tuesday mornings. It was then, in the on-demand home-cleaning startup's weekly leadership team meetings at its New …

Startups

LinkedIn Releases New Data on Millennials [Infographic]

There's a heap of talk online about the importance of reaching Millennials, how Millennials will soon be the most lucrative and desirable demographic …

Meet the Startups Trying to Make the Tech Industry Less of a White Boys' Club

<i>This piece was originally published on Uncubed.</i><p>Every month, it seems, a big tech company releases a diversity report with dismal results. And nearly …

Content Marketing Trends in 2016: What We’ve Seen So Far

In 2015, I wrote an article on Business 2 Community about Content Marketing trends in 2015 and what we saw that changed the content marketing …

Marketing

106 Ed Tech Startups Disrupting Education

CB Insights:Our map illustrates the following ed tech categories:<b>Broad Online Learning Platforms</b> – Perhaps ed tech’s most visible segment, these …

How to Network Your Way to Success

You often hear that to be successful you must be a networker, and that your connections will do more for you than your resume. There is certainly …

Self-improvement

17 Essential Skills You Must Have to Succeed

To accomplish anything requires a certain skill set--and some of those skills apply to any endeavor. Here are 17 basic skills you should have if you want to be successful.<p>Knowing how to do things, being self-reliant and confident, are key to a productive, effective, and successful life.<p>But to get …

personaldevelopment

Hack Like a Pro: How to Get Facebook Credentials Without Hacking Facebook

Welcome back my, tenderfoot hackers!<p>Many people come to Null Byte looking to hack Facebook without the requisite skills to do so. Facebook is far …

10 Startup Discovery Sites for Promoting Your Company

When you’re bringing your startup to life, a single dollar can make or break your business. With a limited budget, bringing your product or service …

Facebook is succeeding where Google should have dominated

Facebook seems to be leaving Google in the dust in certain areas where the search giant should have dominated. Beyond giving Facebook bragging rights, the company's aggressive development of some of these new technologies has the potential to shake up the business landscape.<p>Take Facebook's recent, …

How Do I Create a Social Media Marketing Strategy?

<i>Let me just preface this by saying this is a pretty abridged version of how to do it BUT it gives you the framework to begin and get organised.</i><p><i>Short</i> …

Marketing

Business owners braced to lose thousands due to dividend tax rise

Tom Berresford, a director at Suffolk-based manufacturing company Bermar, expects to lose thousands of pounds in income next year. He’s not the only one. Across the country, owners of businesses are steeling themselves for a tax change that hikes up the amount they have to pay back to the …

8 Ways to Spring Clean Your LinkedIn Profile

Here are 8 tips for adding spring to your LinkedIn personal profile.<p>Spring cleaning is a process we love to put off. Now is a great time to clarify the message you convey on your LinkedIn personal profile, taking another opportunity to be more precise about the value you offer to the market. Your …

Social Media Marketing