Marc Whitt

1,375 Added | 8 Magazines | 12 Likes | 67 Following | 80 Followers | @MarcWhitt | Thanks for following! Check out my magazines, enjoy and share! www.linkedin.com/in/marcwhitt

Ad-blocking Millennials ‘happy to pay for content’ | Netimperative - latest digital marketing news

Ad-block users are actually a valuable audience, with many web-savvy millennials saying they don’t mind paying for content they value, accoridng to …

Tax-Code Changes May Slow Giving to U.S. Colleges, Moody's Says

Changes to the tax code may restrict growth in philanthropy to U.S. higher education to less than 6 percent this year, according to a report this …

Higher Education

40 Nonprofit Trends for 2018

A few years back, we started a tradition of kicking each new year off by informing you and, hopefully, inspiring you about the top trends in the …

Nonprofits

The Best Brands Are The Ones That Build “Belonging”

Companies that can help their customers remake the social fabric have an enormous opportunity.<p>Early one morning last week a group of about 50 people gathered in Santa Monica shortly after sunrise, before any stores or offices were open. Some of this group knew each other, and others met for the …

Harvard

Understanding Baby Boomer Donors and their Giving Preferences

A look at what motivates Baby Boomer donors to give and advice for fundraisers on incorporating generational giving preferences into their …

Retirement

How Baby Boomers Will Change Philanthropy

By<p>Jonathan Guyton<p>Jonathan Guyton<p>The Wall Street Journal<p>Biography<p><i>Jonathan Guyton is principal at Cornerstone Wealth Advisors Inc., a fee-only advisory firm in Minneapolis.</i><p>Billion-dollar charitable donations and pledges from the likes of Bill Gates, Warren Buffett and now Mark Zuckerberg have been …

Retirement

Baby Boomers More Valuable to Nonprofits than Ever

It began in 2011. That's when the leading edge of the Baby Boom generation began turning 65.<p>Over the next couple of decades, 79 million baby boomers …

Demographics

Giving the gift of giving: why children should be taught philanthropy

“Philanthropy” is usually a word we associate with the world of adults and rich people. Increasingly though, children from a spread of socio-economic …

Philanthropy

How To: Become a Servant Leader

<b>Bossing around employees is so passé.</b> Developing people, treating them with respect, encouraging their talents and input—these are trends that …

Leadership

Servant Leadership: How To Put Your People Before Yourself

”The servant-leader is a servant first. It begins with the natural feeling that one wants to serve, to serve first.” –Robert K. Greenleaf<p>If I took five minutes to talk to your team about their thoughts of you as a leader, what would they say? Would they say that you were a servant leader?<p>For as …

Leadership

How To Establish Yourself As A Leader

<b>How To Establish Yourself As A Leader</b><p>Anyone can be a leader, whether it’s your official job title or not. Leadership is most often thought of in terms of title, but it’s also a mindset. If you view yourself as a leader, you’re already on the path to success.<p>There are a few defining characteristics …

Self-improvement

Three Trends That Will Shape Leadership Development In 2018 And Why They Matter

Organizations are facing huge challenges today as they grapple with how to better prepare their leaders to steer through unprecedented and rapidly accelerating changes in the business world. The landscape of what leadership means today is changing, as leaders are required to both develop …

Human Resources

Why You Should Do a Communications Audit

Blog: Call to Action: Marketing and Communications in Higher EducationThe start of a new year is a great time to take a fresh look at habits, goals …

Marketing

8 Capital Campaign Marketing Tips (With Suggested Experts!)

Are you thinking about launching a capital campaign to fund a new project? Depending on your project, your timeline, and your fundraising goals, a …

Marketing

Clarifying nonprofit personality and values | Big Duck

This April I’ll be celebrating 11 years as a member of the Big Duck team (please feel free to send chocolate, orchids, sushi, or kittens). During …

Nonprofits

8 Ways to Create Print Materials Your Older Donors Want To Read

You may be tempted to go all email for your fundraising, but don't!<p>Direct mail (the printed stuff in your mailbox) is still healthy. Mail volume has …

Nonprofits

Content Marketing for PR: Growing an audience through podcasting

Audio is the unsung hero of content marketing and provides businesses and organisations with significant opportunities to reach and communicate with …

Marketing

What Should NPO Pros Read? Try These 10 Publications

Overwhelmed by the amount of information on the nonprofit sector? Stay up-to-date with these publications first. They are the best, most reliable, …

Time Management

4 Editorial Best Practices All Nonprofits Should Adopt

We know from years of research, including the 2018 Nonprofit Communications Trends Report by Nonprofit Marketing Guide, that nonprofits that use …

Nonprofits

How to raise money when you're a local nonprofit - The Business Journals

Event admission is typically tiered. Orchestra seating costs more than balcony seating. Unlike membership dues, where almost every dollar flows to …

Nonprofits

Using Music to Close the Academic Gap

New studies on the cognitive advantages of learning instruments at early ages<p>Several times a week, a group of at-risk youth in Los Angeles reports to makeshift music rooms at Alexandria Elementary School near Koreatown for lessons in violin or cello or bass—and to Saturday ensemble programs where …

Music is a lifesaver. Every child should have a chance to play

The US is making music a core subject in schools, while in Britain the system is in tatters. Instead of a divisive, stultifying curriculum, our government should encourage collaboration, creativity and responsibility with orchestras<p>It isn’t always clever to follow the example of Americans. They …

Despite the lack of resources we need a commitment to the arts in schools that reflects their value

Despite the lack of resources we need a commitment to creativity in schools that reflects its value<p>In 2006, the 84-year-old Kurt Vonnegut wrote a letter to a class of schoolchildren who had asked him to visit. He was too ill to travel, but offered them instead the following lesson for life: …

It’s not posh to like classical music

Much of the recent discourse around classical music and its troubles has contained a subtext of glee at the notion that a privileged class is getting its comeuppance. The perception of classical music as a posh activity is outdated and wrong, as the success of the brilliant BBC Young Musician Sheku …

It's not about you: how servant leadership unlocks higher performance

<b>If you’re focusing on making yourself a better leader, you may just be focusing on the wrong person. Jac Phillips on servant leadership.</b><p><i>This article</i> …

Leadership

Current music education system a ‘disaster’ for post-Brexit UK

Music and dance leaders have implored a Lords select committee to support the introduction of a special arrangement within the visa system for …

Education

It’s Time to Stop Devaluing Creativity

What a difference a year makes. In 2017, the World Economic Forum in Davos, Switzerland, was an anxious affair, taking place under the darkening …

Advertising Industry

University of Kentucky CBER issues report showing education is key to Kentucky's economic future

<b>By Michael Childress</b> <i><br>Special to KyForward</i><p>Identifying education as the most important factor affecting Kentucky’s economic future, the Center for …

Economics

Consumer Demand For Personalized Content Reaches All-Time High

Attention has become a precious commodity in the digital age. <b></b>But how’s this for a brand wakeup call? Consumers in the United States spend about the …

Customer Experience

Does your speech lead to action?