Marc Parrish

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6 discreet ways to (legally) spy on your competitors

Trying to better understand your competitors has always had a negative stigma. “Isn’t spying on them considered corporate espionage?” someone recently asked me. But in today’s online and interconnected world, there are plenty of tools that allow you to legally gain important insights on industry …


Demo Targeting Still Dominant At Agencies, Behavioral Tops With Clients

Age- and gender-based demographics -- a staple for targeting consumers in media plans and buys since the 1960s -- is still the predominant targeting …

Not Everyone Is Your Customer

As we near the end of 2016, I spent time reflecting on topics I wrote about this year, with a couple of simple conclusions: Your inspiration is …