Marc-Antoine simon

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Apple Backtracks On The Blue Bar Of Shame For Location-Based Apps In iOS 11

AdExchanger |Location-based apps are getting an unexpected reprieve from Apple’s blue bar mandate, an overlay at the top of the phone screen designed …

GroupM Sets Its Own Viewability Standards For Social In-Feed Ads

WPP’s media-buying unit GroupM on Thursday unveiled its own global viewability standard for display and video ads on social media feeds.<p>Display ads …

AdTech

What is SPO & Why is Everybody Talking About It?

strong>If you work for an agency trading desk, programmatic buying unit, or client trading desk you are already doing it; if you work for an SSP, you …

IPA: Google and Facebook are not moving fast enough to tackle ad problems

"Progress is neither fast, nor significant, enough," Paul Bainsfair, the director-general of the IPA, said in the letter, which has been sent to …

Why brands will welcome Amazon's challenge to Google and Facebook

Amazon is an unstoppable growth engine that is showing no signs of slowing. From the success of its core e-commerce business, to newer ventures such …

Publicis’ Spark Foundry Wins $30 Million Nature’s Way Account

Vitamin and supplement company Nature’s Way has chosen Spark Foundry (formerly Mediavest|Spark) as its new U.S. media agency of record after a …

Advertising Industry

Agencies – Adweek

Advertising Industry

Wal-Mart Expands Ad Business; Facebook Adds Foot Traffic Retargeting

AdExchanger |Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Big Box Analytics Walmart is angling to be the next big …

Can Programmatic Be SoundCloud’s Next Big Revenue Driver?

It’s been a tough year for SoundCloud.<p>In July, the music streaming and discovery platform cut 40% of its workforce, or 173 employees, to keep the …

Advertising Industry

Despite Challenges, Programmatic Is Evolving To Deliver On Brand Safety

AdExchanger |"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s …

Shell #makethefuture

Ads in Facebook Messenger are officially here

Facebook Messenger rolls out sponsored messages and other new ways for brands to strike up conversations with people.