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3 Ways Artificial Intelligence (AI) will Transform Recruitment
hrtechnologist.com
Chiradeep is a content marketing professional with 8 Years+ experience in corporate communications, marketing content, brand management, and …
5 Best Practices for Successful B2B Marketing Automation
martechadvisor.com
Indrajeet is a Marketing professional with 6+ years of experience in managing different facets of Digital Marketing. After working with SpiderG - a …
London School of Economics
What are the Usage Trends of Recruitment and Onboarding Technology in 2018?
hrtechnologist.com
With over 17 years practicing strategic marketing communications. Chitra understands business. Digital transformation, while empowering, can be …
Marketing Automation Platform Trends: 2020 and Beyond
martechadvisor.com
5 Best Practices for Customer Data Management a Brand Manager Should Know
martechadvisor.com
Mathias Lanni has helped some of the world’s leading brands take advantage of new emerging technologies to reach and engage their audiences. Through …
Employee Onboarding Best Practices 2018
hrtechnologist.com
To share a press release or news update, please email our Features Writer, Sushman at: sushman.biswas@hrtechnologist.com
Marketing Automation Best Practices, Tools, Trends, Strategies, News & Research
martechadvisor.com
Are SMBs Leading the Marketing Automation Boom? Our “QuickTech Infographic” Series Explores the Story
martechadvisor.com
Surajit is an analyst with over 8+ years’ experience in market research capabilities across domains. As Director – Research at MarTech Advisor, he is …
Last-click, Multi-channel, Data-driven? 5 things for Marketers to Consider about Attribution
martechadvisor.com
Last-click, multi-channel, data-driven, U-shape, W-Shape - whatever attribution model you choose for your organization, one cannot deny the …
Top Marketing Clouds
martechadvisor.com
A marketing cloud is an integration of cloud-based marketing tools like analytics, audience management, social media management, customer profiling …
How to Improve Conversions using Behavioral Analytics
martechadvisor.com
Analyzing user behavior can play a pivotal role in converting a lead to a customer. The more you know about your potential customers, the better you …
Top 10 Mobile AdTech Trends
martechadvisor.com
Mobile Advertising is a rapidly changing vertical and mobile advertising technology has seen tremendous technological innovation and growth. In this …
4 Email Marketing Hacks for eCommerce Marketing Managers
martechadvisor.com
Paroma, aptly nicked ‘Alice in Wordland’ by her peers for her enthusiasm to explore the world of words, crafts compelling features around the …
5 Ways for Marketers to Optimize Marketing Automation ROI
martechadvisor.com
Are you making the most of your Marketing Automation Platform? Or is it a white elephant you wish you’d never bought because it’s simply not helping …
6 Reasons why B2B Manufacturing Companies need Marketing Automation
martechadvisor.com
B2B buyers are increasingly expecting a ‘B2C buying experience’ from vendors According to a study by Google, 71% of B2B decisions makers research on a …
6 Ways Big Data helps Companies Mitigate Risks
martechadvisor.com
Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a …
The Best of... Marketing Automation in 2017 and early 2018
martechadvisor.com
Surajit is an analyst with over 8+ years’ experience in market research capabilities across domains. As Director – Research at MarTech Advisor, he is …
MarTech On A Mission: Aidbox - an Email Signature Tool that Helps you Support a Cause
martechadvisor.com
Paroma, aptly nicked ‘Alice in Wordland’ by her peers for her enthusiasm to explore the world of words, crafts compelling features around the …
YOUTecH with Caitlin Culbert, Marketo Practice Director
martechadvisor.com
Paroma, aptly nicked ‘Alice in Wordland’ by her peers for her enthusiasm to explore the world of words, crafts compelling features around the …
Top Marketing Automation Tools every Entry-level Marketer Should Know About
martechadvisor.com
Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a …
6 Email Marketing Fails (To learn from!)
martechadvisor.com
Vandita is a passionate writer and IT enthusiast. She is a Computer Lecturer by profession at the University of Delhi. She has previously worked as a …
Has AI Changed the Way CMOs Deliver Customer Experience? With Gary Miles, GM and CMO at Amdocs
martechadvisor.com
Gary Miles, GM and CMO at Amdocs shares meaningful insights for CMOs to deliver a consistent brand experience along with pro-tips to ace the …
YOUR HANDY GUIDE TO SELECTING THE BEST-FIT MARKETING AUTOMATION SOFTWARE
martechadvisor.com
Small business owners are typically faced with the challenge of limited staff. With automation software, there is a better chance of effectively …
Investing in CDP: Building the Business Case Internally
martechadvisor.com
RECAP: In March, we explored how ready we are for CDP and what being ready means in terms of prerequisites. If you have those covered, then in April, …
Breaking Down the Funding Landscape in Martech, One Quarter at a Time
martechadvisor.com
A total of 100 martech companies received $3637Million ($3.6 Billion) in total funding this quarter (wow!) Compare these stats to the last 4 quarters …
MarTech On A Mission: Spotlighting the Data for Good Movement
martechadvisor.com
Paroma, aptly nicked ‘Alice in Wordland’ by her peers for her enthusiasm to explore the world of words, crafts compelling features around the …
Not All In-App Header Bidding is Equal
martechadvisor.com
The media and publishing ecosystem is at the cusp of re-inventing itself, and the changes are driving mobile-first publishing to evolve to the new …
Don’t Miss What Matters: How Brands Can Effectively Measure Social Video Impact
martechadvisor.com
Every month, 20 million creators upload 97 million videos, which generate 1.5 trillion views and 30 billion engagements. The massive scale of digital …
Nine Big E-Commerce Trends That Marketers Cannot Afford to Ignore
martechadvisor.com
To help you formulate a solid marketing strategy that considers expected customer behaviors and industry shifts, this article explores nine …
6 Ways to Track Mobile Advertising Performance
martechadvisor.com
Conversion Rate (CR): This metric gathers data on the number of users who performed the desired action e.g. installs, registrations, purchases etc. If …