Manuel Hüttl

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6 Ideas To Shake Up Your Digital Marketing

For some reason I have the number 6 on my brain this week. Not quite sure why. Yesterday it was <i>6 Ways To Take Advantage Of Negative Reviews</i> and today it’s <i>6 Ideas To Shake Up Your Digital Marketing</i>.<p>Maybe I have been watching too many reruns of The Brady Bunch lately.<p><b>1. Consider starting a Podcast.</b> …

Marketing

The Secret To Big Data Driven Integrated Digital Marketing

Most <b>CMOs</b> and their agencies are still thinking in terms of advertising campaigns instead of <b>data-driven</b> integrated <b>digital marketing</b> programs.This …

Blending User Experience With ROI

<b>Businesses are more and more constrained on their marketing budgets, or at least facing more pressure to justify where their budget is spent, and</b> …

The Key to Driving Sales With Content: Your Employees

Like most people, the term “content marketing” might throw you off. The name suggests that only marketers have a stake in content, when nothing could be further from the truth. Content fuels your sales engine, and though the marketing team develops and executes the strategy, a strong content …

Three Things that Sales and Marketing Leaders Need to Learn from Each Other

Sales and marketing always have the same objective: grow the business. But their roles require focusing on different problems. But that doesn't mean the two disciplines shouldn't learn from each other.<p>There are endless ways to describe the stereotypical relationship between sales and marketing: …

Marketing

B2B Marketing Trends of 2015: The Importance of Customer Experience, Data Quality and Attribution | LinkedIn Marketing Solutions Blog

It's a new year, and with it comes new marketing trends for leaders and practitioners to absorb and deploy as part of their B2B marketing strategy.<p>To …

From Journey to Destination: How Marketing Automation Can Fill Your B2B Funnel

You’re a busy B2B digital marketer trying to drive leads in an ever-changing world. You’re writing awesome emails. You use a marketing automation …

How Well Are B2B Marketers Using Social Media Intelligence Tools? #infographic

How Well Are B2B Marketers Using Social Media Intelligence Tools? #infographic<p>I look <b>4Ward</b> to your feedback.<p><b>Author:</b> Bill - Dr. William J. Ward, a.k.a …

10 Essential Tips for B2B Marketing in a Digital Economy

Whether your an enterprise or a small-to midsize-sized business (SMB) in the business-to-business (B2B) space, you know how messy the digital revolution has been for marketing and sales.<p>Not long ago, a sale needed some sort of human interaction -- even with the web. Now, from fact-finding to …

79% of Marketers Say Social Media is the Most Effective Channel for B2B [STUDY]

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Social Media

Marketing and Sales to Merge in 3 Years

A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future.

Social Selling Explained, in 6 Articles

From the definition of social selling, to tactical tips on how to refresh your LinkedIn profile, these 6 posts have you covered.

The intelligent marketing & sales funnel: A data science makeover

Technology companies like Uber and Jawbone collect massive and intricate datasets about consumer behavior, and in the process, they’re tackling critical issues with data science. These kinds of innovative organizations are revolutionizing the way businesses interact with each other by automating …

Smart Sales Funnels Are Coming – Are You Ready?

The future of online marketing is arriving now…<p>And it’s about to transform the way you sell your products and services online.<p>But who am I and why …

10 Ways SumoMe Fits Your Digital Sales Funnel

In this post, we’re going to look at how we can leverage the SumoMe tools in our digital sales funnel so we can achieve business growth and drive …

How to turn social media fans into engaged customers

The Internet is full of articles offering tips on how to deal with social media whiners, as well as how to reward brand cheerleaders.<p>But what about …

What I Learned About PR From Working With Steve Jobs

5 min read<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In his new book</i> <i>IMPROVISE: Unconventional Career Advice from an Unlikely CEO</i> (Agate B2, 2014) <i>author Fred Cook provides advice to readers -- and more notably aspiring entrepreneurs -- about how to make an impression and get ahead</i> …

Entrepreneurship

Perfect PR pitches: NYT tech columnist picks his favorites

<i>Editor's note: We are running this post again as part of a look-back at the year's stop stories. This was the most-read PR story in 2011.</i><p>Like it or …

Why Apple’s PR strategy frustrated tech media for almost a decade

Ask almost any professional writer who has covered the tech industry during the years from the 1990s dot-com boom to the Facebook-buying-drones-era …

4 Marketing Tactics for SEO, PR, ORM and Content Marketing Experts

How do you describe yourself when you meet a new business associate? Are you a Director of SEO, Content Marketing Specialist, or Online Reputation Management (ORM) guru? Better question: Are these titles really describing different roles within marketing?<p>ORM has been around for a while; see this …

Why the PR industry is ripe for disruption

Ask any company looking to hire a public relations firm what attributes they’re seeking, and they rattle off a list of qualities they assume all PR …

The Real Difference Between PR And Advertising

There’s an old saying: ”Advertising is what you pay for, publicity is what you pray for.”<p>This is a great ice breaker for entrepreneurs and PR practitioners who need to explain public relations. It’s also a good starting point for the general public. While there are dozens of good articles on this …

Digital Innovation and the Future of Storytelling: A New Golden Age?

• Partner Content<br>• Author: Bill Kanarick, Sapient. Bill Kanarick, Sapient<p>The media world was taken by surprise when HBO — and subsequently CBS — …

Stop Approaching Public Relations Like It’s 2007

Peter Panepento<i>I am very excited to welcome Peter Panepento to our distinguished list of regular guest bloggers. Peter will be sharing his wisdom and</i> …