Manish Hirapara

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Amazon Launches AWS IoT — A Platform For Building, Managing And Analyzing The Internet Of Things

Make way for another big player entering the Internet of Things space. Amazon today is announcing its long-awaited IoT platform for AWS at its re:Invent developer conference in Las Vegas.<p>As Amazon describes it, it is a managed cloud platform “that lets connected devices easily and securely interact …

Your Business Brand Is An Extension Of Your Personal Brand

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.<p>Branding is important for entrepreneurs, both before the launch of the business and afterwards. Your business brand is what differentiates you from your competitors and what makes you appealing to your …

Apperian Snares $12M As Mobile Applications Management Catches On

Apperian, a mobile applications management (MAM) firm from Boston, announced a $12 million round today led by Malaysia-based First Floor Capital.<p>Bessemer Venture Partners, Kleiner Perkins Caufield & Byers, North Bridge Venture Partners, Intel Capital and CommonAngels Ventures also participated. …

The 13 Tools You Need to Build a Content-Marketing Machine

A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.<p>That influx of …

Getting Attention: The Science of Being Captivating Online

Shares 5K<p>Do you want to bring more attention to your business or product?<p>Want to find out what inspires people to take notice?<p>To discover how to get …

Infographics

Google Studies How Much Interstitials Suck On Mobile

How much do mobile users hate interstitial screens blocking their mobile browsing by urging them to down the native app instead? An overwhelming amount, judging by a study conducted by Google in July last year. Well, that and common sense when you think about the contrast between the aim of mobile …

Google Wallet

Marketing: 3 Reasons To Tell A Story, Not Sell Technology

In these fast paced times Marketing’s role has become much more complex amid the cacophony of noise from social networks, new media, the proliferation of mobile devices, changing TV viewer habits. To manage this, organizations must turn their attention to storytelling. 97% of CMOs think <i>marketing</i> …

Marketing

Two Words That Kill Your Relationship With Employees

Professional Speaker and Business Communication Expert<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>I live in one of the “luxury” apartment buildings in Manhattan. And for 95 percent of the people who live in this building, they get to enjoy the full luxury experience. For me, …

Employee Engagement

Forrester: Tablet Sales Have Plateaued But There’s A Future In Business

As iPhone revenue soars, Apple’s iPad sales dropped 18 percent year-over-year in the final quarter of 2014 and has now hit a plateau, according to a new study from Forrester Research.<p>Even the new iPad Air didn’t help. But it’s not just Apple’s device that slipped. The study points to an overall …

How To Build The Perfect Pinterest Profile For Business

Use Pinterest for business as a picture-perfect addition to your digital and social media strategy. The Pinterest user base, which has recently …

Pinterest

Marketing To ‘Z’: This Mobile Generation Really Gets Around

“People try to put us down, just because we get around,” sang Roger Daltrey 50 years ago about his generation. Since that generation, the very end of …

Innovators are killing us: Instead of reinventing housing or transit, they bring us companies like Airbnb and Uber

Innovation leaves structures intact, developing new processes to monetize the dysfunctional systems we already have<p>The innovator has always been part savior, part confidence man. “In a multitude of men there are many who, supposing themselves wiser than others, endeavour to innovate, and divers …

Here's the only way Uber can justify its $41 billion valuation

A fresh round of funding could push that valuation even higher, giving the startup a dizzying $50 billion valuation.<p>Uber is a five-year-old private company. It's still growing, fighting regulatory battles domestically and expanding internationally.<p>But eventually, when it's ready to go public, Uber …

Transportation

5 Key Outlets for Building a Strong Personal Brand

Founder and CEO, AudienceBloom<p>Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p>A strong personal brand will follow you wherever you go. If you’re looking for new career opportunities, it will help you make connections and find meaningful employment. If you want more sales, it can help …

Marketing

The Ultimate, Step-by-Step Guide to Building Your Business by Guest Blogging

Published 04/05/2013 by Jayson DeMers | 21 Comments<p>Shares 483<p>Many business owners are passionate about their product or service, but assume they lack …

Start A Fire

Wonder-filled trip of a lifetime along the Alaska Highway

<i>Three friends, an RV and a thirst to explore: Welcome to the ultimate road trip along the Alaska Highway. No billboards or motels, just 3,000 miles of glorious wilderness, scenery and memories.</i><p>We crossed the border into Canada in a driving rain at 11 p.m. on June 1. I didn't want to think about the …

RVs

From Remnant To Riches: What The Quest For Premium Inventory Means For The Industry

The recent flurry of ad-tech acquisition deals clearly demonstrates that the industry is shifting its focus to developing solutions that support premium inventory. While all the attention has traditionally been around solving for RTB and the programmatic trading of low-value, non-guaranteed …

The value of superusers for your brand

Think of a brand that you have nothing but positive things to say about. Conjure elements up of the company, its products or services, the logo, maybe the last time you had to jump on a customer service call with them. For fairly commonplace reasons you like them probably because you got what you …

Marketing

How Trusting Employees Saves Time and Money

Do you have confidence in your hiring process? If you have hired the right people—the ones with the smarts that impressed you enough to choose …

5 Early Leadership Mistakes I Made (That You You Don’t Need To)

I love it when leaders share their success stories. It’s great to pick up transferable principles and try to work them into your life.But there’s a …

Consciousness

The Product Manager vs. the Product Marketing Manager

Building great products is exhilarating. It takes a group of committed, focused, and passionate team members who play their positions to the best of their abilities. When a group with a common set of goals and complementary skills comes together-amazing things can happen.<p>However, without clearly …

Was it Something We Said? Marketing Gets Personal

<i>Hey there!</i><p>We think you’re fabulous!<p>We miss you!<p><i>Was it something we said?</i><p>How many times have you read an email and found yourself thinking, <i>“Do I know this person?”</i> until you realize that it’s not a person, it’s an ad. There’s been a noticeable shift in the way that many companies communicate with …

Marketing

Xcode 7 allows anyone to download, build and ‘sideload’ iOS apps for free

Apple has changed its policy regarding permissions required to build and run apps on devices. Until now, Apple required users to pay $99/year to become a member of Apple’s Developer Program in order to run code on physical iPhone and iPads. As part of the new Developer Program, this is no longer …

Apps

What is The Best Way to Explain Your Startup?

Anybody who reads the blog regularly will know that I’m long video. I’ve made 5 investments in the sector and I hope to make 5 more. Between the US & …

U.S. corporations learn charity is good business

Most of the last year’s business headlines have featured financial bailouts, ethical lapses, Ponzi schemes, executive bonuses and a general erosion …

Venture Capital

7 Of The Best Strategic Uses Of Consumer-Facing Tech In Retail & Hospitality

Here are my top picks for pioneers embracing new forms of technology at retail, to differentiate themselves among digitally savvy target audiences. In so doing, they’re better meeting consumer needs such as product customization, or quality and speed of service and payment. Below are 7 standouts …

Customer Experience

How Aging Millennials Will Affect Technology Consumption

As the biggest generation in America begins to hit life milestones, it’s not all good news for tech industry<p>Last year, millennials gave birth to 85% of the babies in America, according to Goldman Sachs. Or in other words, they aren’t as young as you might have imagined.<p>Depending on how you define …

Demographics