Mandy Koch

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How Glossier Hacked Social Media to Build A Cult-Like Following

Former blogger Emily Weiss had a hunch: If she could translate women's real needs into products, she could build a beauty company unlike any other.<p>This story appears in the September 2017 issue of <i>Entrepreneur</i>. Subscribe »<p><i>This article is included in</i> Entrepreneur Voices on Growth Hacking<i>, a new book</i> …

It's surprisingly easy to be a paid social media star - just ask these fake Instagram 'influencers'

'Influencer marketing agency' creates two fake social stars to show how easy it is to attract brand deals.<p>The rise of YouTube and Instagram has …

Becoming a social media “influencer” is the new unpaid internship, and just as exploitative

You may have heard about Chiara Ferragni, who started a personal style blog as a 27-year-old that now generates $8 million per year. Or Johnny Ward, who started blogging about his travels as a budget backpacker and ended up with a successful media company. Or the food blogger who earns $150,000 per …

Public Relations

Social media experiment reveals how easy it is to create fake Instagram accounts and make money from them

A social media experiment has revealed how simple it is to create a fake Instagram account that can be used to make money.<p>Marketing Agency Mediakix …

How to Get Each of Your Articles Shared - A Lot

I have a confession to make: I produce too much content, so I often feel like I'm not doing enough to promote it. Therefore I've come up with an …

Infographics