Malik Wahaj Ahmed

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Digital Ads Will Be 22% Of All U.S. Ad Spend In 2013, Mobile Ads 3.7%; Total Global Ad Spend In 2013 $503B

Global ad spend in 2013 will see steady growth of 3.5% to reach $503 billion by the end of the year, and the amount going into internet advertising will continue to get larger, according to figures out today from Publicis-owned ad agency ZenithOptimedia. In the U.S. — disporportionately the largest …

How Much Do You Care When Things Start Getting Ads?

Instagram is getting ads! Tumblr already got 'em. Snapchat probably will. Ads are starting to appear in the Android Gmail app too. Basically, …

Banner Ads

Can China Keep Growing At 8% Annually?

China’s economy grew by 7.8% in the third quarter, its fastest pace since the end of 2012. For most world leaders heading into a party conclave, this would be triumphant news. But, as President Xi Jinping prepares for a November gathering of his party faithful, the mood is more circumspect. …

Understanding Chinese Consumers

After spending 15 years in North America, I returned home to China and found some fascinating phenomena. A bottle of 2006 Penfolds Bin 389 cabernet, which costs $37 in the U.S., is about $77 in Beijing. Huggies diapers cost about the same in the U.S. and China, but the ones in China are of lower …

India buys third aircraft carrier amid rivalry with China

India has heightened its rivalry with China by taking possession of its third aircraft carrier, a refurbished Soviet-era vessel.<p>The £1.4bn ($2.3bn) aircraft carrier, handed over on Saturday at a north Russian shipyard, will help India to counterbalance the expansion of the Chinese navy.<p>The …

Which Type of Crowdfunding Is Best for You?

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>In her book,</i> Cash From the Crowd<i>, Sally Outlaw, founder and CEO of crowdfunding website Peerbackers, reveals the secrets of funding your business with help from colleagues, peers, family, friends and even perfect strangers through a</i> …

Simon Sinek: Your Marketing Is Backwards

There’s a reason that 250,000 people descended on Washington, DC, on an August day in 1963 to hear Martin Luther King speak. And it has a lot to do …

Simon Sinek

How Small Businesses Sell to Big Ones

It's often said that selling to a company is different than selling to a consumer. But early in my career, I learned otherwise.<p>I learned this lesson back when I was a young salesperson working for a tech company. At the time, I had lots of experience selling our products to consumers and …

Customer Service

7 Ways To Disrupt Your Industry

Massive disruption is coming, and the only question is whether your firm is going to cause it or fall victim to it. Here are 7 ways your firm can disrupt its own industry, raising the standards of customer experience and creating new opportunities for growth.<p>Massive disruption is coming, and the …

U.S. Dominates The World's Top Colleges, For Now

American universities, particularly the Ivy League and near-Ivies, have long been considered the world’s finest. Stanford, Harvard, Yale, MIT, Columbia, Caltech, University of Pennsylvania and their counterparts are among the elite “power factories” that graduate many of the world’s most powerful …

The 10 Skills That Will Get You Hired In 2013

The experts agree: anyone can take a course in C++, but it’s not going to land you the job. The most in-demand jobs for the new year might be rooted in the booming computer industry, but it’s not only technical and programming chops that prospective hires should be showcasing.<p>“The most sought-after …

Small Tweaks To Make Your Work And Life Better

Years ago, author and consultant Cali Williams Yost used to try to talk to executives about ‘work-life balance.’ That all changed when one senior leader pulled her aside. “He said, ‘I’m going to take pity on you and tell you what’s going on. Every time I hear ‘work-life balance,’ I hear ‘work …

Leaders Don't Fix Problems, They Turn Them Into Opportunities

There's a difference between fixing a problem and refashioning the problem into something that reaps rewards later on.<p>It’s easy to fire the sour employee who brings others down and difficult to turn the employee into a friendly one. It’s easy to ask an angry customer what you can do to make him or …

The magic of a spec | Seth's Blog

“If I build this, will it delight you?”<p>Time spent building a spec that gets a ‘yes’ to this question is always time well spent. The spec describes …

How the US government inadvertently created Wikileaks

I was in Germany for Chaos Congress 2009, a hacker conference, and after attending a series of talks I was headed back to my hotel when I spotted …

Welcome to the 72-Hour Work Week

How many hours do you think the average American professional works each week? If you think 40, 50 or even 60, think again. For many, 72 hours is the new norm.<p>In a recent survey of 483 executives, managers, and professionals (EMPs), we found that 60% of those who carry smartphones for work are …

The End of Banks as We Know Them?

Last week my father received a phone call from the branch director of his long-standing bank to offer him a new product. My father, instead of listening with confidence to the advice of a trustworthy agent, was immediately suspicious. He dreaded another 30-page prospectus full of small print — and …

Investors Will Like Your Company Better if You Shorten Its Name

On average, companies with short, simple names attract more shareholders, generate greater amounts of stock trading, and perform better on certain financial measures than companies with hard-to-process names such as National Oilwell Varco and Freeport-McMoRan Copper & Gold, say T. Clifton Green of …

Drink Your Way into the Middle Class

Straight Up<p>How Johnnie Walker Conquered the World<p>Foreign Policy<p>At a gathering of Beijing techies, on a cruise up the Nile, at a four-day wedding in Jaipur, or among members of Iraq’s Baath Party. These are all places where Johnnie Walker whisky has been poured — and, according to Afshin Molavi, the …

Why Organizations Should Embrace Randomness Like Ant Colonies

Consider the common ant. Each one is by genetic design capable of only a few simple behaviors and binary choices, making it a pretty dumb, rigid, inflexible being. Yet the collective behavior of an ant colony is adaptive, flexible and even creative; it’s a highly structured social organization.<p>Now …

How I Got My Team To Fail More

Business-school literature has long stressed the importance of taking risks and encouraging rapid failure. In the real world of quarterly numbers, though, embracing failure mostly remains a throwaway line in CEO speeches.<p>At PBS Digital, we went beyond corporate lip service and demanded failure from …