Malia Supe

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31 Successful Wellness Businesses to Inspire Your Inner Entrepreneur

Becoming an entrepreneur might sound fun & rewarding, but it can be very intimidating to get started. There are so many uncertainties and questions …

Small Business

Goop Is Categorizing Its Wellness Stories from “Rigorously Tested” to “For Your Enjoyment”

Gwyneth Paltrow is also launching new Goop-branded skin care and supplements.<p>Goop has often been accused of peddling BS. Presumably in response to the public backlash the company often gets, it’s quietly launched several new initiatives to try to address this. At the same time, it’s adding new …

How Parley for the Oceans Became Fashion's Go-To Environmental Non-Profit

How Parley for the Oceans Became Fashion's Go-To Environmental Nonprofit<p>The organization has leveraged collaborations with Adidas, Stella McCartney, …

Want to Win Over Millennials and Gen Z? Vice’s New Study Says Brands Should Get Spiritual

Religion is on the decline among young people—at least that’s what Vice and creative agency Virtue suggest in a new study, revealed today at the …

The jewellery boss who turned $500 into a $1bn business

<b>Low on cash, a heavily pregnant Kendra Scott knew she had to come up with a way of making more money.</b><p>On bed rest at home in Austin, Texas, awaiting the birth of her first child, she started designing jewellery in her and her first husband's spare bedroom.<p>This was back in 2002, when the then …

The Dermatologist Celebrities Have on Speed Dial Opens a Groundbreaking Wellness Space in New York

Inside New York Dermatology Group’s new integral health and wellness wing—a stunning, all-white space spanning 7,000 square feet on the second floor, replete with custom-made treatment rooms that look like futuristic pods—it is completely silent. A refuge of sorts from the fumes and fuss that fill …

Skin Care

Baths Are So Hot Right Now: The Cultural (And Lucrative) Soaking Industry

Bath time has become the symbol of self care for stressed American women. Now, numerous industries are cashing in on the soothing suds.<p>There are hundreds of thousands of Instagram photos dedicated to a simple yet mesmerizing invention: the bath bomb. Countless fans document their fixation with the …

Rose Quartz

The Ancient Andean Tradition of Eating Clay May Have Helped To Protect Health

Talking about clay makes Amilcar Apaza nostalgic for his childhood in Juliaca, Peru, a city in the Andean highlands. He remembers gathering with his family in his grandmother's fields in the nearby countryside for the potato harvest. There, they would build a small oven to cook the fresh potatoes …

Toxins

Everything You Need to Know About Infused Waters, the Latest Trend Taking Over the Wellness World

Models and actresses always cite water as their one beauty must-have for clear skin and glowing complexions. But today, there isn't just tap water and Evian--celebrities and wellness gurus alike are turning to infused waters, with ones including plant extracts, spices, and other ingredients, like …

Is There a Platform in Your Product?

Five of the 10 most valuable companies in the world today—Apple, Alphabet, Amazon, Facebook, and Microsoft—derive much of their worth from their multisided platforms (MSPs), which facilitate interactions or transactions between parties. Many MSPs are more valuable than companies in the same …

The 9 Most Luxurious Body Treatments in the World | Goop

"Luxurious” is in the eyes of the (presumably) super-relaxed beholder; for some people, it might mean the most expensive treatment in the world, for …

From silver spoons to fresh vegetables: Why have elites’ signals of status totally shifted?

In 1899, the economist Thorstein Veblen observed that silver spoons and corsets were markers of elite social position. In Veblen’s now famous treatise <i>The Theory of the Leisure Class</i>, he coined the phrase “conspicuous consumption” to denote the way that material objects were paraded as indicators of …

Income Inequality

This Gen Z-Focused Publisher Only Uses Social Platforms (10 of Them) and Doesn’t Even Have a Website

It’s the Gen Z girl’sworld, and Obsessee is just living in it.<p>Launched a little over a year ago, Obsessee is a lifestyle publisher that focuses on …

The Millennial Obsession With Self-Care

There is one generation that has been consistently defined by its obsessions: avocado toast, memes, Harry Potter ... and self-care. They are often perceived as entitled snowflakes, but millennials might be the generation of emotional intelligence.<p>Self-care existed long before millennials did. …

Here’s Why Millennials Are So Dedicated to Practicing Mindfulness

A trendy topic at buzzy start-ups, popular companies, and on well-read wellness blogs, mindfulness is a super important part of maintaining a healthy mindset, and it can even help you feel happier by easing stress. Interestingly, new research shows that millennials practice mindfulness much …

What’s Driving The Billion-Dollar Natural Beauty Movement?

A growing number of consumers are rejecting chemical-filled cosmetics for pricey, plant-based alternatives. It’s a thriving sector—one that some experts think could change the beauty industry for good.<p>When Tata Harper’s stepfather was diagnosed with cancer, his doctors told him to remove all …

goop’s Best of the Year List

In case you missed it, a rundown of what team <i>goop</i> binge-watched, ate, read, listened to, and generally loved in 2015.<p>Profound, gripping, …

New York City

Inside The Islamic State's Apocalyptic Beliefs

An interview with expert Will McCants.<p><i>Every week, The WorldPost asks an expert to shed light on a topic driving headlines around the world. Today, we speak with Will McCants on the apocalyptic views of the Islamic State.</i><p>The Islamic State has shifted in just a few short years from a militant group …