Makalp Patel

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Subway is running out of options

Sales are falling the most of any of the top 25 fast food chains as customers choose restaurant chains like Chipotle instead. And perception of the brand has eroded since a scandal involving its former spokesman Jared Fogle.<p>Subway also fell two spots to become the third-most-popular fast-food …

Did Starbucks Just Create The Most Epic $250 Million Recruiting Tool Ever?

In early April, I covered Starbucks Coffee’s announcement that it would offer a four-year college education for every Starbucks employee working 20 or more hours, at zero tuition expense. At that time, Starbucks committed up to $250 million to ensure that each of its U.S. employees–whether full or …

Customer Service

Coca-Cola is taking a huge step away from the sugary soda that made it famous

On Tuesday, Coca-Cola announced that for the first time ever, all Coke Trademark brands — including Diet Coke, Coke Zero, and Coke Life — will be featured in a single campaign.<p>The "Taste the Feeling" campaign replaces the "Open Happiness" program, which has been in place for the last seven years. …

Advertising

Why Uber's New Logo Is a Mistake

Earlier this month, Uber unveiled a new look, including, among other things, a new app logo. In a complete departure from its original icon featuring …

Why Branding Is Key For Customer Retention

Not too long ago, clients didn’t care much about brand. Buyers were objective: they examined the value of an item or company based on strict measures of monetary value and intrinsic worth or self benefit. With a market more diluted with competition than ever before, however, customers rely on …

Walmart and Target are refusing to surrender to Amazon

The online retailer leader has invested heavily in infrastructure including a nationwide network of warehouses, robots which help ship orders, and even predictive technology that helps the company know what a customer plans to buy before he or she orders it.<p>Amazon even has a pioneering deal with …

Walmart

Dunkin' Donuts wants to beat Starbucks at its own game

The company is preparing to test curbside delivery, with employees bringing orders to customers waiting in their cars at locations without drive-thru lanes, the company announced in an earnings call on Thursday.<p>The chain is also testing delivery, partnering with startups such as DoorDash and …

Dunkin' Donuts

Fintech could be bigger than ATMs, PayPal, and Bitcoin combined

<i>This is a preview of a research report from Business Insider Intelligence, Business Insider's premium research service. To learn more about Business Insider Intelligence, click here.</i><p>Fintech broke onto the scene as a disruptive force following the 2008 crisis, but the industry's influence on the …

Financial Services

The best free software for small businesses

Introduction<p>Setting up a small business is hard enough without the extortionate costs associated with modern software licenses. Set up a number of …

snapchat marketing

Snapchat is the hottest advertising ticket right now. With 150 million daily users, they reach 41% of consumers 18-34 in the US. And, just in time …

Advertising

17 Commercial Failures From Brands With Spectacularly Bad Ideas

While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first …

Consumer Protection

How P&G Hopes to Raise Creative Bar and Lower Costs: 'Cut the Crap'

How can Procter & Gamble Co. lop hundreds of millions of dollars off agency and production costs and still "raise the bar" on creativity? As Global …

5 Gaps Between Brand Strategy Theory And Practice

<b></b>As marketers we come close to taking brands for granted. But while most now get the theory, the practice of brand-building is not as simple as many …

Starbucks invests in Italy's Princi boutique bakery

LOS ANGELES (Reuters) - Starbucks Corp on Wednesday announced a financial investment and global licensing deal with Princi, an artisanal bakery based in Milan, Italy.<p>A Starbucks logo is seen at a Starbucks coffee shop in Vienna, Austria, June 21, 2016. REUTERS/Leonhard Foeger<p>As part of its …

Coffee

Seagate Announces Big Job Cuts

(Reuters) – Seagate Technology estimated fourth-quarter revenue higher than Wall Street expectations, helped by strong demand for hard-disk …

Google's free wifi at Indian railway stations is better than most of India's paid services

Google’s free internet at Indian railway stations is turning out to be a big hit.<p>In September 2015, Google announced a plan to install high-speed wifi at 400 train stations, in support of prime minister Narendra Modi’s Digital India campaign. The project went live in January, when the bustling …

TV shows

Workers at Starbucks and JP Morgan to Get Big Raises

Money isn't enough to motivate most people, but too little can drive employees away.<p>To say that money is unimportant may be fine for an aesthete or a person already fabulously well-off. Someone has to pay the bills, and inadequate pay is the third biggest reason that people leave their jobs. If …

Employment

Microsoft just made a deal with IBM — and Apple should be nervous

If it sounds a lot like the landmark partnership that Apple and IBM signed back in 2014 to bring custom iPhone and iPad apps to businesses, that's because the two deals are very similar. The general idea is to bring businesses the new-generation apps and gadgets they need to get work done in the …

Windows 10

Uber suspends service in Hungary after new law blocks internet access to its dispatchers

What do Budapest and Austin have in common? Both are cities that have been abandoned by Uber after their governments passed laws seen as onerous by the famously prickly ride-hailing service.<p>Uber is suspending its service in Hungary after the right-wing government of Prime Minister Viktor Orban …

Why JP Morgan, Starbucks, and Walmart Are Upping Wages

It's not about being noble. It's about getting the best employees.<p>JP Morgan Chase is raising its internal minimum wage from $10.70 per hour to $12.00 per hour. Jamie Dimon, chief executive of JPMorgan Chase, writes in <i>The</i> <i>New York Times:</i><p>A pay increase is the right thing to do. Wages for many …

Employment

Retail

The chain is exploring a plan to sell cannabis in converted outlets.<p>The chain is exploring a plan to sell cannabis in converted outlets.<p>More shoppers …

eCommerce

Shell has struck first with its bold, $70 billion acquisition of an oil industry pioneer

Shell today fired the first shot in the battle for survival among the last few members of an old, rarefied and insular club—Big Oil. Its $70 billion acquisition of BG, a successful pioneer at some of the world’s richest frontiers, isn’t exactly a surprise, since the market has expected the onset of …

One grocery store's incredible success should scare Walmart, Whole Foods, and McDonald's

This week at the company's investor conference, Kroger revealed it reached $11 billion in organic and natural product sales in the past year.<p>That's nearing the biggest name in the organics business, Whole Foods, which had a total of $14 billion in sales last year.<p>"We got [to $11 billion in sales] …

McDonald's

Microsoft Takes Six Billion Dollars From Android

A long time ago, Microsoft purchased Nokia's Devices and Services division. In the period between the deal being announced and the deal closing, Nokia’s engineers pushed out one last hurrah. The Nokia X range of handsets, powered by Nokia’s own fork of Android, tied into Nokia’s ID system as …

Dubai property giant Emaar profit up 31% in Q3

Emaar -- best known for building the world's highest tower, the Burj Khalifa -- said it had recorded net profit of $230 million between July and September 2015, compared to $176 million during the same period last year.<p>During the first nine months of 2015, revenues grew by a quarter, amounting to …

Real Estate

Huawei hires a former Apple director to design its phone software

Huawei has been kicking up the quality of its hardware design as of late (see the Mate S and Nexus 6P as proof), but software? Not so much, unless you believe that knuckle gestures are the pinnacle of ease of use. However, it might be close to improving its reputation on that front. The Chinese …

Toyota Retakes The Global Sales Lead, But It Isn't Gloating

Volkswagen’s reign as the world’s No. 1 carmaker was the shortest in recent memory.<p>This week, sales figures reported by the car companies showed Toyota back on top during the first nine months of 2015, according to Bloomberg.<p>Toyota sold 7.49 million vehicles through the end of September, beating …

Expedia's $1.3B acquisition of rival Orbitz wins US approval

Expedia has won approval from US antitrust officials to buy rival Orbitz, clearing the way for a $1.3 billion merger of the two pioneers of online travel booking.<p>The Justice Department said Wednesday that it had closed its six-month investigation into the acquisition after finding no harm to …

Hospitality

Coca-Cola may owe $3.3 billion in extra taxes

Coca-Cola said Friday that the Internal Revenue Service (IRS) has notified them that the company may owe $3.3 billion in federal income taxes after …