Majestic Warrior

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Automation: The Dirty Word in Social Media Marketing

Most forward-leaning brands have social media teams using social listening software to aggregate, filter, sort and manually respond to conversations. …

10 SEO Tools Retailers Can Use to Drive More Online and Offline Traffic

Search engine optimization — SEO — is an important way to make sure people are finding your brand and your website online.<p>And though many might think …

Google Maps Local Guides Program Gets An Update

Google on Tuesday announced an update to its Local Guides program, which the company put together to get its users to update data in Google Maps and …

5 Offline Local Business Factors That Surface In Online Reputation, Part II

Part I of this column calls out three of five elements that repeatedly surface when consumers contribute -- accurately or not -- to the Web-based …

The Ultimate List Of Local Search Citations You Will Need

<b>Why Citations Are Important to Rank in Local Maps</b><p>Citations are important and crucial in order to help you with your local SEO and local rankings …

Branded Content Can't Depend on Creativity Alone

More and more, marketers consider themselves brand storytellers. And at this point in the maturation of branded content, most of the energy seems to …

Branded Content

Verizon officially inhales Yahoo, leaves Marissa Mayer behind

It’s the end of an era for one of the web’s early pioneers. As the deal closes, Yahoo's president and CEO resigns.<p>It's official. Yahoo, one of the internet's first trailblazers, is no longer an independent company.<p>Verizon said Tuesday that it's closed its $4.48 billion buyout of the struggling tech …

Silicon Valley