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Big Brands Want Ads On Instagram, But Facebook Is Focused On Growth For Now

Facebook says that there are no plans for now to add advertising to Instagram, even though advertisers are approaching them, CEO Mark Zuckerberg said today during the company’s Q1 earnings call. Adding ads could end up stunting Instagram’s rapid growth. He said, more than once during the call, that …


How comScore, Dish & Sling Innovate in Addressable Ad Measurement<p>How Granular Data Improves Cross-Platform Targeting

Eoghan McCabe on Twitter: "Honesty and humility beat overconfidence every time. A big sign of maturity to me is readily acknowledging you don't know something."

Battle of the mobile sexes: Women install 40% more apps, spend 87% more than men

Why are app developers not marketing to women more? Marketing to women is a massive and growing industry, but it doesn’t appear to have hit the world of mobile marketing in any really big way yet.<p>That’s both surprising and almost certainly about to change, however, as soon as marketers see the …

How Marketers Are Using Paid Social Media: New Research

Shares 3K<p>Do you use paid social media ads such as Facebook ads or promoted tweets?<p>Would you like to know how other marketers are using paid social …