Mai Erana

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How to Generate Revenue with Social Media

Most hoteliers associate the term Social Media with Twitter, Facebook or Instagram. But there is much more to Social Media. Facebook & Co. are one …

The Evolution of the Like Button — Digital Marketing News This Week

While most of us think of the now-ubiquitous ‘like’ button as something you do on Facebook or Twitter, increasingly it is making its way outside …

Creative Hotel Marketing that Gets Your Guests to Listen Up

Want to stand out in a powerful way? Incorporate the vibrant and colorful stories of everyday hotel life into your marketing. The fresh salmon for …

How Marriott's Doing Things Differently and Digitally in China

No one in the travel or hospitality industries wants to miss out on the incredible billion-dollar opportunity that is the gigantic Chinese travel …

Hospitality

A Holland Tourism Alliance and 3-Year Video Campaign Help Drive U.S. Arrivals

Holland has raised the bar for tourism content marketing with a new 17-minute short film capping off the Holland: The Original Cool video series …

ITB Berlin: Astronomy as a tourist attraction

Humans have had a fascination with the stars and space travel since the beginning of time. At ITB Berlin 2017 a key topic will be astro-tourism, …

Welcome Fans by AccorHotels picks up speed!

The first two successful episodes of Welcome Fans enabled fans from all over the world to enjoy a thrilling experience close to their favorite …

Home2 Suites by Hilton Releases “Fresh New Way” Video on National Good Neighbor Day

Did you know that only 43 percent of Americans know most or all of their neighbors?* Home2 Suites by Hilton, Hilton's (NYSE: HLT) mid-tier, all-suite …

Why Customer Loyalty Should Not be Your Goal And What You Want Instead

Loyalty has become a goal of many businesses. Many consultants claim they will help businesses accomplish this goal. However, it is important that we …

Marriott's New Global Ad Campaign Puts Its Loyalty Members First

Tune into tonight’s NFL game between the New York Jets and the Buffalo Bills, and you’ll come across an ad from Marriott’s newest global campaign, …

“TED Talks” to Travelers at Marriott Hotels

Marriott Hotels today announced a partnership with TED, the non-profit devoted to ideas worth spreading. This relationship brings creatively curated …