Mahmood Alasfoor

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This is the entire Star Wars canon timeline, from ‘The Phantom Menace’ to ‘Episode IX’

When Lucasfilm decided to reboot the <i>Star Wars</i> film franchise, the Expanded Universe was decimated in its wake. Dozens of books, games and comics that …

Why The Empire Is Still Strong After Return Of The Jedi

When the second Death Star blows up at the end of <i>Return of the Jedi</i>, that’s a pretty decisive moment for the Rebel Alliance in their war with the …

Star Wars

How You Define Marketing Will Define Your Marketing Success | Inc.com

Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I started emailing with Steven McConnell, the head of digital marketing for Arielle Careers, an …

Marketing

How to Improve Customer Retention: Build Wells not Fences

Retailers spend an enormous amount of time and money battling to win new customers. But what if they already have you as a customer? Are they as focused on keeping you as they were on winning you over? Not likely.<p>If you already decided you like a product enough to spend your money on it, you …

Customer Experience

4 Ways To Improve Customer Experience Using Data

<i>Sara Vera is a data scientist at</i> <i>Insightly</i><i>, a CRM and project management tool.</i><p>In marketing, data is power. Surveys of marketers across industries suggest that brands of all shapes and sizes have hopped on the big data bandwagon. The Direct Marketing Association found that 84 percent of respondents …