Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, I
Retailers spend an enormous amount of time and money battling to win new customers. But what if they already have you as a customer? Are they as focused on keeping you as they were on winning you over?
Sara Vera is a data scientist at Insightly, a CRM and project management tool. In marketing, data is power. Surveys of marketers across industries suggest that brands of all shapes and sizes have hopped