Margherita Maspero

79 Flips | 6 Magazines | 25 Likes | 29 Following | 43 Followers | @MaggieMaspero | Keep up with Margherita Maspero on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Margherita Maspero”

France to Embrace ICOs, Says French Finance Minister

29th March, 2018<p>France has every interest in becoming the first major financial center to propose an ad hoc legislative framework that will allow …

Money laundering is most likely to wash with your local estate agent

26th February, 2018<p>In this article, <b>Chris Skinner</b> explores the impact of real estate investments for money laundering purposes.<p>Interestingly, he …

How to Use Video to Rock Social Selling [INFOGRAPHIC]

Mobile video consumption is currently growing by 100% every year. This is the kind of statistic that really showcases how fast our consumer habits …

Social Media

What makes a brand ‘human’?

Let’s face it, it’s not too unusual to run into corporate communications that feel impersonal and distant from a customer’s point of view. So, it’s …

The Ultimate What, Why and How of Social Selling

With so many people talking about social selling and its “powers”, there is also a lot of (often uninformed) noise to cut through. Large …

Selling

SoAmpli Spotlight: Customer Success

For the first instalment of our “Meet the team” series, we spoke to Charlotte Smith, aka Charlie. Charlie is the heart and soul of our Customer …

Marketing

The 3 Golden Rules of LinkedIn Engagement

LinkedIn recently joined the social media big league with a revamped newsfeed and some exciting new features (including, most recently, the ability …

Social Media

How to live-tweet like a pro

Drop your business cards and grab your phone… let us walk you through the art of Live Tweeting! Ever since Twitter became part of the mainstream, the …

SoAmpli Spotlight: Marketing a Startup

For the second instalment of our “Meet the team” series, we spoke to Margherita Maspero, aka Maggie. Maggie is employee nº1 of SoAmpli and our Senior …

Solving the Hashtag Dilemma

Since Chris Messina, a social technology expert, came up with the very first hashtag on Twitter in August 2007, hashtags have become an intrinsic …

Social Media

How to Improve Your LinkedIn Social Selling Index [INFOGRAPHIC]

If you’re in Sales, you’ve probably heard of LinkedIn’s Social Selling Index…<p>This is a score from 0 to 100 you are attributed based on your activity …

Plan, launch and succeed with social selling in 2018

Is social selling on your agenda for 2018? If not, it should be. According to Forbes, 78% of sales professionals who practice it outperform their …

How long does your content last on Social Media?

Social media never sleeps… A big challenge when developing your personal brand on social media is figuring out how often to post to different …

Social Media

7 Impressive Goals Achieved in under 3 Minutes

Three minutes. 180 seconds. What can you actually do in that amount of time? You could boil the kettle, listen to a pop song or you could read this …

Selling

How to Boost Your Online Influencer Engagement: The Easy Way

We’ve all come across them online. People with a large follower base who have become particularly influential in their industry because of the …

Marketing

What’s Trending: The New (Augmented) Reality, and What It Means for Marketers | LinkedIn Marketing Blog

Augment (<i>verb</i>): To make something greater by adding to it.<p>Projections suggest augmented reality will have 1 billion users by 2020, and that the tech …

Five steps to successful B2B influencer marketing

The brands that historically have embraced the power of influencers’ endorsements to reach consumers have been mainly active in the B2C space, but we …

Marketing

How AI is bound to change B2B sales and marketing forever

<b>We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.</b><p>When it works well, it makes …

Artificial Intelligence

The Perfect Length and Formats for Your Social Selling Posts

At SoAmpli, we want to give salespeople the best content ideas that will convert their social selling efforts into leads. This is why, since …

Social Media

The role of Social Selling in Employer Branding

If there is one thing job candidates are becoming better and faster at, that’s gathering information on social media about companies they might want …

4 Ways Employee Advocacy Helps Charities Overcome Their Digital Challenges

There is no denying that social media has completely changed the way we interact with each other and it is now taking all generations by storm. What …

Public Relations

London is the best connected city in the world ahead of San Francisco, LinkedIn reveals

London can add another string to its bow as one of the top global metropolises with new figures revealing it's the most connected city in the …

An Interview with Best-Selling Author & #1 Social Selling Expert Tim Hughes

Over the last few years, social selling has become a trending topic among industry experts and companies across the whole B2B spectrum. In this …

Social Media

The 6 Growth Hack Mistakes All B2B Startups Need to Avoid

Starting up a new business is a challenge and the challenge is even bigger if you are venturing into the B2B territory. The B2B space differs in its …

The Wall: Lessons in Content Stratgy for B2B Tech Marketers

It’s a dog-eat-dog world in B2B tech marketing.<p>With new SaaS companies coming out of the woodwork seemingly every week, and established competitors …

How AI is bound to change B2B sales and marketing forever

<b>We may not give it a lot of thought, but artificial intelligence is already part of our daily lives in a number of ways.</b><p>When it works well, it makes …

Artificial Intelligence

The 4 things marketers need to know about Facebook’s F8 Conference

It may be hard to believe, but it’s already been ten years since Facebook’s first F8 Developers Conference! And again in its 10th edition, the …

Social Media

Spending 10 Minutes a Day on Mindfulness Subtly Changes the Way You React to Everything

Leaders across the globe feel that the unprecedented busyness of modern-day leadership makes them more reactive and less proactive. There is a solution to this hardwired, reactionary leadership approach: mindfulness.<p>Having trained thousands of leaders in the techniques of this ancient practice, …

Mindfulness

10 social selling quotes to get you inspired

There has been a lot of conversation around Social Selling in 2016, and rightly so. With its focus on prospects’ and clients’ specific interests and …

Selling

Top 3 social selling eBooks to help you rock sales in 2017

In the ever-evolving digital landscape we live in, understanding the latest trends and being able to quickly adapt our strategies and processes to …

Selling