Maggie Dougherty

9 Flips | 1 Magazine | 12 Likes | @MaggieDougherty | Keep up with Maggie Dougherty on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “Maggie Dougherty”

Have B2Bs Figured Out Mobile? Not Really

Though they’re trying to dig themselves out of the hole, business-to-business (B2B) marketers continue to miss the mobile mark. In May 2015 polling …

Why Leading Marketing Is Hard

<b>Normally, I write about how to succeed as a marketer. But often, after a talk or a workshop, someone comes to me and says: “Come on, you must admit</b> …

Luxury Daily

Affluent consumer confidence dipped during the second quarter of 2015, landing slightly higher than during the lowest point of the recession, …

Business Of Luxury: Tech Shake Up Orders MBA Careers For Digital Era

The luxury market has been slow to feel the full force of digital technologies. But there are signs that luxury brands are warming to the internet …

9 ways to make your kids smarter about money

Forget having the talk. Instead, have many talks.<p>If you sit your children down and endeavor to share all of your hard-earned financial wisdom, you …

LeBron James losing the NBA Finals made a great Nike ad

Generally when you're a gigantic billion dollar company, you would prefer to affiliate yourself with winners.<p>However, when you pay LeBron James a ton of money and he loses in the NBA Finals, you can still make it work.<p>That font IS pretty small, so we've got the full text here for you:<p>Imagine if …

Lebron James

Print advertising tipped to make up just 5% of total spend by 2019

Further growth in online advertising over the next five years will see print revenue shrink by a further 23.8%, according to a PwC business outlook<p>In five years half of all the nation’s advertising dollars will be spent on internet advertising as newspaper print revenues shrink to 5% of the total, …

When Will Mobile Marketers Move Beyond Basic Measurement?

Mobile ad spending in the US will jump 50.0% this year to reach $28.72 billion, or 49.0% of digital ad spending, eMarketer estimates. And with more …

The best app for managing your money just got even better

The problem is that most personal finance apps and services suck. They're buggy and confusing to use.<p>I just moved to New York City and got a new job. The app I'm using to help me plan my budget is called Level Money. I've been using it for a few months, and it solves all of the problems that …