MSP-C

46 Flips | 8 Magazines | 6 Followers | @MSPContent | Keep up with MSP-C on Flipboard, a place to see the stories, photos, and updates that matter to you. Flipboard creates a personalized magazine full of everything, from world news to life’s great moments. Download Flipboard for free and search for “MSP-C”

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A Top LinkedIn Exec On Why Content Marketing Matters More Than Ever

Today the brand “voice” takes a front seat, while the hard sell takes a step back, and artfully communicating to your audience is critical in a feed-based advertising landscape that is here to stay.<p>In the past few years, there’s been a real transformation in the way people consume information and …

Marketing

It's Old Spock vs. New Spock In The Latest Audi Ad

Audi's latest ad is titled: "Zachary Quinto vs. Leonard Nimoy: "The Challenge". This features the original Star Trek's Spock (Nimoy) and the new Star …

FactCheck.Org for Media – Please!

<b>BY MICHAEL S. JOHNSON</b><p>Did you know that 11 states now have more people on welfare than they have employed?<p>Really? Yeah, swear to God. It was on the …

How IBM Made a Movie Out of 5,000 Atoms

Thanks to a recent campaign out of OgilvyNorth America, IBM's scientists can now add another skillset to their resumes: animation. The brand just …

INFOGRAPHIC: The State of Content Marketing in 2012

The commonly used phrase <i>content is king</i> has never been more true in 2012 and for the future. Both B2B- and B2C-focused companies can reach new audiences by providing them with valuable, relevant content.<p>The world of B2B content marketing has drastically changed in 2012 and for the better. This …

'A Rare Bird Sighting': 'Slash' As A New Conjunction

If there is one piece we recommend you read today, it would be the latest from Anne Curzan at <i>The Chronicle of Higher Education</i>'s Lingua Franca blog.<p>Curzan explains that in a history of English course she teaches at the University of Michigan, she requires students to teach her slang terms. This …

Loose Change | From the pockets of a small company president: Lists Up the Wazoo for You

I’m in the business, but for you, the information-seeker, you’ve probably noticed that the info-verse is frequently being broken up into lists, “Five …

Some B-to-B Brands Make Strides in Social Media

It’s hard to find social media standouts among business-to-business brands. In many cases, they’re playing catch-up to their more social consumer …

Public Relations

MSP Airport 71st on “World’s Top 100 Airports” List

The Minneapolis-St. Paul International Airport ranked 71st on Skytrax’s 2013 “World’s Top 100 Airports” list. <br>It was one of just 15 U.S. airports …

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Target Sees Backlash in Canada Over Prices

The three “pilot” stores that opened in Ontario in March have received mixed reviews as complaints about the pricing have flowed in from customers. …

PROMOTION: Learn how to grow your own food and then serve it in style on May 1 at Bachman's Floral, Home & Garden with demos by garden expert Susie Bachman and Mpls.St.Paul editor Melinda Nelson. Complimentary eats and drinks provided while you learn and shop the newest spring products. 5:30 p.m.-9 p.m. $5. Proceeds benefit Youth Farm. Learn more and register at: http://bit.ly/ZIOU2Y

Today's vintage style icon is Hayley Bush from Lula Vintage Wear, whose daring throwback pieces have us running to the nearest vintage store. See what Hayley is pinning and check out what other local celebs will be sharing their vintage pinspiration: http://bit.ly/14OUhBU

In need of a home revamp? How about a vintage throwback? Neal Kielar of MidModMen is inspiring a new wave of home decor as our featured guest pinner! Check out what Neal is pinning: http://bit.ly/ZW0ckp

The Culture Meter: May's top events indexed according to taste. http://bit.ly/14VDzkr

Dara names her top five sustainable seafood restaurants in the Twin Cities: Sea Change Masu Sushi and Robata Meritage - St. Paul Restaurant The Oceanaire Seafood Room - Minneapolis Smack Shack http://bit.ly/17xFKZn

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Turning New York City INSIDE OUT: Volunteering at JR’s photo truck

JR, the man behind the participatory global art project INSIDE OUT, has parked a photobooth truck in Times Square, from now until May 10. Photo: …

Hyundai suicide by car ad idea, officially older than dirt (one more!)

Seriously? <i>Again</i>? It feels like I could make a spin-off site dedicated to posting only suicide by car ad ideas, because yes folks we've found one …

Brand Advocacy: Missing Links and Emotional Connections

<b>Brand Advocacy is the Missing Link in Your Brand Strategy</b> <b><br>Rachel Metscher, @RachelMetscher</b> <i><br>Quick note: this article is from January of this year, but</i> …

The Louis C.K. Guide to Online Marketing

Comedian Louis C.K. is a marketing genius.<p>His decision to sever his ties with major media companies and distribution channels in favor of selling his …

Marketing