M P

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You'll never be confused which suitcase is yours again - if it has a giant picture of your face on it

We’ve probably all had the depressing experience of discovering that someone else has walked off with our similar-looking suitcase, or else making a mad dash to heave a case from the baggage carousel only to discover it’s not ours. Happily, these mistakes can now be a thing of the past thanks to a …

9 Stunning Architecture Photos That Will Make You Want to See the World

When I think about traveling, my mind wanders to two very different places.I think of the beach. I also think about old, ancient buildings.I’m not …

Landscape Photography

This Woman's Graphic Selfies Bring the Skin Cancer Risks of Tanning to Life

If you've heard it once, you've heard it a million times: Tanning, in a bed or on the beach, is bad. It causes skin cancer—not to mention wrinkles, but that's not a matter of life and death. If you weren't aware of this, please shove aside and make room for us in that bunker. (We'll need a …

Rediscovering The Lost Skyscrapers Of New York

Many of New York’s early tall buildings were demolished. Some of those that remain are hiding in plain sight.<p>There are upwards of a million buildings in New York City, so you’d be forgiven for not even noticing the hundreds of the earliest skyscrapers that still dot the city today. After all, a …

Scientists confirm genetics of schizophrenia

<b>(CNN) —</b> Creating an effective treatment for schizophrenia requires a better understanding of its biology, of the genes that cause it. Using technology to illuminate chromosomes, scientists confirmed the underlying genetics of this mental disorder. The identified genetic disruptions occur at a …

Genetics

5 Most Important Attributes All Good Leaders Need

If you need to fix your leadership problems, focus intently on these five traits first.<p>A dismal reality about the state of the American workforce remains true: According to Gallup, nearly 70 percent of U.S. workers have been either "not engaged" or "actively disengaged" since 2000.<p>So who's to …

Build (and Crash) Your Own Wacky Lego Drones with Flybrix

These DIY drone kits have everything you need to get weird.<p>Flying a drone is fun, but <i>building</i> one is rewarding, and it isn't just for hardware nerds and drone racers anymore. The new Flybrix kit, designed by a bunch of MIT, Caltech, and UW Madison alumni, lets anyone get in on the fun of designing …

7 Insanely Creative Business Plan Templates

Starting your own business is so stressful, with so many things to be done, that it’s easy to convince yourself that doing the bare minimum for a …

Patients Greatly Value Services When They Get Them, but They Want More (2 of 4)

According to the results of our survey of 2,000 US patients, the vast majority doesn’t just want patient services—they expect them. So, when patients …

Health Information

Health Gets Smart With Analytics & Big Data – Welcome to the Patient Era

We are on the dawn of a new era in the life sciences industry—the patient era. It is one that I am personally very excited about—not just as someone …

Big Data

How to Spread Empathy in Health Care

Social network scientists have shown that emotions and values can spread in a community with the same patterns as infectious diseases. They have described how the people who are most connected to others may be the first ones to get hot gossip, but they are also most likely to get the scary new …

Science Shows Why Marketers Are Right to Use Nostalgia

Nostalgia, by heightening feelings of connectedness, reduces people’s desire for money, says a team led by Jannine D. Lasaleta of the Grenoble School of Management in France. In one experiment, nostalgic feelings increased people’s willingness to pay for desired objects. In another, participants …

Pharma Rep Access Down 33 Per Cent Since 2008

The steady decline of pharmaceutical sales representative access to physicians is spreading to previously rep-friendly specialties, says the ZS …

Produce Content Marketing That Customers Care About

You can’t just snap your fingers and produce great content. To get stories and images that people actually care about, you need to address the higher-order problems your customers are facing today or will face tomorrow. You have to do the sustained work of thinking through these problems and coming …

When it comes to pharma corporate branding, Biogen is onto something

Pharma may have something to learn from Biogen's ($BIIB) recent move to lop the "Idec" off its name. It's not enough to rely on big drug brands and …

Pharma

Pharma Missing Out on Pre-Treatment Services Opportunity

In the treatment of most chronic or acute diseases, the active engagement of patients in the management of their own disease is critical to achieving …

The Power of Purpose

We had just dropped off our rental car at the Phoenix airport and were making our way to the terminal. Who would have thought that my daughters would …

Empowering the Patient

Would you like vine-ripened tomatoes or mini-bell peppers with that pasta? A recommended summer read your e-bookshop thinks you’ll enjoy? Big Data …

Loyalty: What can Pharma Learn from Netflix?

Netflix currently has over 60 million users (and counting), making it the most used streaming service worldwide. Despite having stiff competition …

Customer Focus Means “Going Individual”

To become more customer focused, life sciences organizations should become increasingly decentralized. There’s a need to empower people much closer …

Millennial men lead the charge in seeking info from pharma marketing

Men have pharma needs, too. Traditional pharma marketing strategies target women, following common marketing wisdom that women control or influence …

Marketing

Janssen Leads on Patient-Centric Innovation

Janssen Healthcare Innovation, an entrepreneurial group within Janssen, the Pharmaceutical Companies of Johnson & Johnson, triumphed at last year's …

A Structural and Cultural Transformation for a Patient-Focused UCB

Pharma has claimed patient-centricity for years, but Bharat Tewarie, EVP & Chief Marketing Officer at UCB, points out, “Everyone talks about it, but …

Propeller Keeps Asthmatics Out Of The ER By Harnessing The Internet Of Things

An inhaler with a sensor on top beams data to doctors that helps reduce emergency room visits and lowers health care costs.<p>Earlier this year, 498 asthma patients in California were split into two test groups. One group puffed their inhalers normally. But the second group was given a sensor that …

This Technology Shows Nurses Where Your Veins Are

This handheld infrared light device is about to make donating blood a whole lot easier.<p>If you’ve ever given blood, you’ve likely experienced the …

If You Don't Market Drugs, How Do You Expect To Sell Them?

The sales and marketing of new medicines provide a lightning rod for discussions about all that is wrong with the biopharmaceutical industry. Certainly, there have been over-aggressive practices used by the industry in terms of free dinners and paid conferences, but these practices are becoming …

How Design Thinking Helps Advance Pharmaceutical Treatment

Design thinking is a structured philosophy of putting the final user first and developing solutions to support that user experience. Forward-thinking …

Design

Apple Has Hired a Medical Doctor for Unidentified Role

Apple has quietly hired a medical doctor in a move that might be part of a broader push into the health industry.<p>Dr. Mike Evans, a medical doctor …