Shashank Kapoor

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The 10 things in advertising you need to know today

<b>1. Omnicom CEO John Wren received a 33% pay rise to $24 million in total compensation in 2014.</b> That was the year of the failed Publicis/Omnicom merger.<p><b>2. Are we nearing the end of the Coca-Cola era?</b> We chronicle the brand's recent decline and look at whether it can return to its glory days.<p><b>3.</b> …

The 10 things in advertising you need to know today

<b>1. Sony Mobile is insisting it is "here to stay."</b> It's spending big on a global brand ad campaign.<p><b>2. Europe is ready to throw the book at Google, and it could end up with a $6 billion fine.</b> The EU is preparing to file antitrust charges against the search giant.<p><b>3. This company thinks it can beat</b> …

Why Google Should Fear Facebook’s New Product Ads

Anything Google can do Facebook wants to do better. And with the latter's new product ads, it has a data advantage that could lead to big revenue for …

An Insurance Company Chooses Long Format Storytelling For Its Brand Makeover Campaign

Tata AIA Life insurance has started 2015 on a new note. The insurance company has joined hands with Citibank in a bancassurance partnership under …

How Xiaomi sells its high-end phones at low prices: a short lesson in the Economics of Pricing

On June 6, 2010, eight partners came together to co-found a software startup that would create a new custom ROM based on Android. The startup wanted …

I like seeking the extraordinary in the ordinary: P. Sainath on creating the world's most unique digital archive

Laxmi Panda was one of the youngest recruits of Netaji’s army. Though her state of Orissa recognizes her as a freedom fighter, the Centre refutes the …

India

Google Capital invests in CommonFloor.com, real-estate market in India heats up

CommonFloor.com, India’s leading online real estate platform, announced that it has received a new round of funding from Google Capital. <b>This is</b> …

Real Estate

Travel and startups - more in common than you'd think

Like all of you, I love startups. It’s my being and my business. I also love travel. Travel is all about venturing into unchartered territory, and …

Startups

[App Fridays] MobiTexter allows users to reject calls, send and receive SMSs through their laptop

Many of us have missed an important phone call or a text message at some point. This could have been because we were either glued to our laptop …

Apps

Boutline launches today with a waiting list of 10k subscribers, here’s how

My name is Anand Satyan. I have something new to say about building, growing or not growing a business. My Co-founder Febin and I have been working …

Marketing

Digital advertising startup Sokrati raises Series B funding from IvyCap Ventures

Sokrati, the leading Indian digital media spend management platform today announced that it has raised Series B round of funding from IvyCap …

Digital Marketing

My product does not exist in the market- how do I sell it?

Last month, we talked about the various kinds of startup entrepreneurs and their approach to business. We will now examine, via case studies, the …

Insurance

India 2015: The English Internet is dead, long live the Vinglish Internet

(Author’s Note: All references to the Internet in this column are specific to the Indian market)<p><b>The ‘v2005 Internet’ is dead! Long live the …

Internet of Things

With Axis Bank partnership, mobile POS mPay eyes three lakh merchants on its platform by 2018

Digital payment business has been gaining footholds as India is gradually moving towards cashless economy. Established startups like Mswipe, iKaaz …

Axis Bank

Mobile advertising platform Airloyal gets 35 advertisers, claims 240% MoM revenue growth

Google's Playstore has over 1.3 million apps, while Apple's Appstore has 1.2 million apps. In this crowded marketplace, how does one ensure that a …

Digital Advertising

With turnover of Rs 10 crores, Bewakoof.com claims to be a profitable eCommerce venture

Where most Indian e-commerce companies, including the big names, can’t put a finger on their profitability timelines, Bewakoof.com (which means a …

Startups

How 6-month-old rewarding app, Crown-it, is driving 1.5 crore monthly sale for local businesses in Gurgaon

Meet Sameer Grover whose startup idea was born in a café in Delhi in early 2014 while sipping coffee with a friend. What’s different about his story …

Startups

Expanding mobile payment services - the role of vernacular language applications

With 90% of India’s 250 million Internet subscribers accessing Internet through mobile (source: TRAI Data, June 2014), it is inevitable that the …

Mobile Devices

These 5 characters could be deadly for your startup

It’s almost a cliché that the team will make or break a startup. This post is not about the right kind of people though - this post is about the …

Startups

Goibibo becomes the first OTA partner for Google Flight Search in India

When you search for flights, Google won’t serve you those 10 blue link results that you are normally accustomed to. Google introduced a new Flight …

Mobile Devices

French city-to-city carpooling company BlaBlaCar launches rides in India

People who chronically depend on IRCTC tatkal booking may have another option. BlaBlaCar, a France-based ride sharing marketplace for city-to-city …

Ridesharing

As sharing economy becomes a de facto for commerce, Juggernaut bids to build on-demand apps

The booming on-demand service delivery is efficient in connecting/delivering offline-world objects to people when and where they want them via mobile.<p>…

Apps

This Makar Sankranti get to know an app that makes farmers lives better

Bail a farmer out of debt, you keep him alive till harvest. Instil an entrepreneurial approach to farming, empower him for a lifetime.<p>This tweet, …

London School of Economics

Revolution 2.0 - Going beyond the Great Wall of China

The last few years have seen a significant revolution in the mobile device manufacturers market in India. Moving from strength to strength, device …

Mobile Devices

“A marketer today has to be part storyteller, part data geek” - 25 quotes from the India Digital Summit!

The ninth annual India Digital Summit (IDS), hosted by the Internet and Mobile Association of India, wrapped up in Delhi this week with dozens of …

India

[App Fridays] Hop on, hop off buses and trains; plan city travel with Ridlr the transport tracker

Though public transport is cheaper and helps decrease traffic on roads, many people prefer cabs or their own vehicles because of the ever changing …

Trains

The three-wheeled battle of the three-legged Indian taxi market, TaxiForSure ropes in 500 autos in Bangalore

The customer’s convenience matters the most to us and it has a direct correlation with the number of taxis on road. We have launched Nano for the …

Transportation

Someone just created an aggregator app for all the taxi aggregators

How often does it happen that you open the OlaCabs or TaxiForSure or Uber app and you instantly find the cab in Bangalore? Now, try answering this - …

Apps

Controversy is what makes this grow: Professional cuddler Samantha Hess on her exceptional business idea

As far as unusual job descriptions go Samantha Hess, the world’s first professional cuddler, can lay claim to one of the most unique titles in the …

Business Strategy