MICHELA CIMNAGHI

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Covent Garden / Comet, Cupid, Donner and Blippar

<i>This story originally appeared on Contagious I/O, our intelligence tool featuring the most creative and effective ideas in marketing from around the</i> …

The 20 Best New Social Media Tools to Try in 2017 (And How to Use Them)

<i>Update (January 2018): We have an updated list of the 20 best new social media tools to try in 2018. Feel free to check it out!</i><p>The social media world …

For publishers, is the light at the end of the tunnel a train or the future?

It might not be too apparent for the casual reader, but the publishing industry is in a state of panic.<p>This isn’t the ‘wave your arms and run for your life’ kinda panic, but more a deer in the headlights.<p>With the constant changes occurring in this industry, it’s increasingly difficult to keep up – …

Digital Advertising

How Tasty’s Addictive Cooking Videos Helped BuzzFeed Build a Food Empire

Alvin Zhou is not your typical video producer. On a recent fall afternoon, he's hovering over a table in a test kitchen cutting and prepping …

Social Media

Documentary Follows an Agency Copywriter Into the Wild, With Only Client Products to Survive

Remember that time Roundhouse sent a copywriter into the wilderness for a week, with nothing but client brands to keep him alive? Well, the Portland, …

intothewild

The Social Outlook: Analisi dei Settori Industriali sui Social

Vi proponiamo oggi questa<b> analisi inter-settoriale</b> per comprendere come i social ottengano risultati diversi anche in riferimento ai settori in cui …

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

<b>Imagine being able to predict the next big thing on social media,</b> knowing what social media will look like in 2017 and beyond and how will brands use …

This Short Documentary Tells the Story of the Great Volkswagen Ads of the ’60s

In his delightful and insightful documentary "Remember Those Great Volkswagen Ads?" British filmmaker Joe Marcantonio explores the transcendent power …

Advertising Industry

Coca-Cola Invented a Bottle That Takes Selfies, Because We Really Needed That

What's better than a selfie stick? A <i>thirst-quenching</i> selfie stick.<p>Over in Israel, Coca-Cola created a bottle that takes selfies of you when you drink …

Advertising Industry

Instagram Stories vs. Snapchat: Which Is Better for Your Marketing Needs? [Infographic]

Instagram Stories or Snapchat? Marketers now have another option for a social platform for limited-time photos and videos. So, which one will work …

Instagram

The Optimal Length For Every Social Media Post

Newsletter Subscription<p>Get the latest insights, trends and best practices from today's leading industry voices.<p>Watch SMW Live<p>SMW Insider is a premium …

Social Media Knowledge

You Can Now Manage Accounts on Facebook, Instagram and Facebook Messenger Via One App

Social media directors for organizations and small-to-medium-sized businesses have evidently had a hard time simultaneously managing accounts for …

Social Media

Using Instagram to Sell Products Just Became Much Easier

Instagram has rolled out a game-changer for businesses: brands can now sell products directly from the app.The photo-sharing app introduced a new …

9 Facebook Brand Bots You Need to Start Chatting With Today

More than 11,000 chatbots are now conversing with real people on Facebook’s Messenger platform.What is a chatbot? As we’ve previously explained, a …

2017 Social Media Image Size Cheat Sheet

Social media platforms are <i>always</i> being updated, which means they’re frequently changing their profile and cover photo dimensions, layouts, and …

Social Media Knowledge

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokemon Go could be the beginning of a shift in the way we advertise. Yes, it is bridging the gap between the online and offline experience and …

Pokémon

Why YouTube Stars Are More Influential Than Traditional Celebrities

For millennials who spend a lot of time watching online video, YouTube creators are more influential than traditional celebrities. Here, we unpack …

Inside ‘The Next Rembrandt’: How JWT Got a Computer to Paint Like the Old Master

CANNES, France—Rembrandt van Rijn finished his last painting in 1669, the year he died. So it was enthralling, and a little unsettling, to step on to …

Artificial Intelligence

Business

Raise Awareness<p>Make an impression on a huge audience with the most engaging ad formats on mobile.<p>Increase Consideration<p>Inspire potential customers to …

Marketing

Twitter Introduces Emoji-Based Targeting

Advertisers will either cry with laughter or happiness following Twitter's announcement of emoji based-targeting.<p>The company's move is in time for …

Social Media

3 Ways to Make the Most of Programmatic and Data-Driven Creative

Programmatic buying coupled with data-driven creative can deliver more effective digital advertising campaigns. But connecting the dots between the …

Understanding How Micro-Moments Influence Consumers

Sign up to receive your selected communications from Google Inc. and its affiliates. Your information will be used in accordance with Google's …

Chi blocca gli ads? Numeri, Motivi & Scenario

Nell’ambito dell’edizione 2016 della Social Media Week di Milano si tiene, oggi alle 17:00, il panel “Chi blocca gli ads? Numeri, motivi e scenario …

Twitter Flight School

A New Magazine Called ‘It Ran’ Will Run Any Ad You Make, So It’s Eligible for Awards

Bogus ads that never ran are a scourge on advertising award shows. But now, you can make sure your bogus ads actually <i>did</i> run—thanks to a new magazine …

Award Shows

REFORM ADVERTISING

…before it is too late<p>Advertising is broken and we in journalism and media must take responsibility for reinventing it — because advertisers and …

Brand Case Study / Line

Like many brands, however, Line has learned that being truly local is most easily accomplished by enabling, well, the locals. The brand’s Creators …

Opinion / Pokémon Go and the case for Augmented Reality

The wait is over for Pokémon lovers and 90s kids in Britain as <b>Pokémon Go</b> was officially released in the UK and Ireland last week. The smartphone …