MICE Ninja

199 Added | 1 Magazine | 3 Likes | 9 Followers | @MICENINJA | Award-winning journalist specializing in the meeting and event industry, engagement strategy and storytelling. Flipboard: www.mice.ninja

Be happier at work by following Iconic Event Strategies' advice

Iconic Event Strategies is an ambitious outsourced event marketing and sales firm based in Norwich. The firm uses a unique marketing approach to help …

Sabre reveals seven trends in Asia Pacific Corporate Travel Management

A need for greater insight, integration and control<p>Sabre Corporation a leading global technology provider to the travel and tourism industry, …

New VR glasses available from Kmart for $15 - works with Google Cardboard

If you haven’t heard of Google Cardboard, you’re either living in a cave, or you’re just not quite as nerdy as some of us. Whichever it is, Cardboard …

Millennials

National Guard Armory gets into the events business after Kink.com diversifies - San Francisco Business Times

By Annie Sciacca <br>– Reporter, San Francisco Business Times<p>Aug 21, 2015, 12:19pm PDT<b><br>Updated</b> Aug 21, 2015, 2:12pm PDT<p>The former National Guard Armory …

Wells Fargo Puts Virtual-Reality Twist on Experiential Marketing

Wells Fargo is touring music festivals, rodeos and other local events around the country with an Oculus Rift headset consumers can try on, part of a …

Virtual Reality

Super Bowl 50 And '16 Summer Olympics: Expectations For A Positive ROI?

The hype around Super Bowl 50 advertising began recently as CBS’ Leslie Moonves announced that the cost for a :30 spot will increase to $5 million, …

Tourism Bureaus Need to Stop Thinking Like Tourism Bureaus

The primary role of tourism bureaus is to choreograph the overall destination experience, because with all of the talk about Google, Uber, and …

Tourism

The Ticket Fairy Pays You To Bring Friends To Events

If you convince all your friends to go to a concert, shouldn’t the promoter give you a discount? Now they can with The Ticket Fairy, a full-stack events marketing and analytics suite coming out of stealth from Y Combinator today.<p>The Ticket Fairy’s goal is to make sure all its clients’ events sell …

Marketing

Three Ways to Start Tracking ROI at Live Events

Unlike most marketing efforts, event marketing strategies often go unchecked. Despite the millions of dollars that brands continue to invest in live …

6 Local Marketing Lessons Learned At Comic-Con

What can local business marketers learn from San Diego's largest convention? Columnist Greg Gifford explores.

Get ready for the virtual reality platform wars

Or don't, I guess<p>At some point around mid-2013, most of the people I knew started talking through what was theoretically a very serious choice: Xbox One or PlayStation 4. There were points in favor of each — Sony didn’t have <i>Halo</i>, but Microsoft forced you to buy the Kinect, and so on. But it never …

Virtual Reality

How Nostalgia Marketing Is Affecting Event Trends

As brands work ever more diligently to capture the attention of millennials, the marketing industry has been abuzz with a new phrase: “nostalgia …

The Lost Art Of Cold Calling -- And Why CEOs Should Do It Every Day

Some companies sit in a conference room and “ideate” on the perfect value proposition. They come up with doozies about “marketing spend optimization”, “multi-channel reach” and “cross-platform sales engagement,” as if they were <i>trying</i> to make sure no understands what the hell they do.<p>Instead of …

CEOs

Study: Concerts Have the Highest Average Share Rate on Social Media; Sporting Events with Most Maximum Branded Content Sharing

<i>Tagkast study finds which types of events are most likely to produce consumer, social endorsements for brand sponsors – providing insight on how to</i> …

Grateful Dead Fans Are Upending Chicago's Hotel Market This Summer

Stephen Prime paid a steep price for the hour it took to win his wife’s approval to go to Chicago for three Grateful Dead shows billed as the band’s …

Surplus food for the homeless is just an app away

On-demand smartphone apps are known for addressing the whims and desires of the comfortable. It turns out they can also serve the greater good.<p>"Imagine a football stadium filled to its brim. That's how much food goes wasted every single day in America."<p>Komal Ahmad, CEO of Feeding Forward

Silicon Valley

Empty Suitcase Campaign: A Turnkey Way to Give Back

Imagine the impact that a suitcase of eyeglasses could have in an area so remote and impoverished that people have no access to eye doctors. A single …

State of the Industry 2015: Incentives and roadshows on the rise

Incentives, roadshows and exhibitions are among the event types on the increase, according to C&IT's State of the Industry 2015 Report.

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Although the Strategic Meetings Management (SMM) initiative was introduced in 2004, it took the great recession for SMM to really gain traction and …

Airbnb is reportedly raising nearly $1 billion at a sky-high $24 billion valuation

That's a heftier valuation than the enormous hotel chain Marriott (worth about $21 billion), and more than twice the valuation of the travel site Expedia.<p>Airbnb is earning such a gargantuan valuation with investors in part because of its sunny revenue projections: It sees itself as pulling in $10 …

Venture Capital

Red Flags: 4 Signs Your Event Planning Business Might Be In Trouble

One of the best things about our industry is the independent planner – someone who finds a passion in event planning and makes a career out of it. As …

Event Planning

Even with a VPN, open Wi-Fi exposes users | Ars Technica

Those moments between Wi-Fi connect and VPN launch can give away a lot.<p>Larry Seltzer is the former editorial director of BYTE, Dark Reading, and …

Wi-Fi

Apprentice scheme will find event jobs for ex-offenders

James Greenshields<p>A new apprenticeship scheme will help ex-offenders find work in the event industry.<p>Media for Development, a not for profit …

5 Charts That Show Why the Travel Industry Is the World's Fastest Growing Sector

The global travel and tourism sector employs more people than automotive manufacturing, mining, and financial services combined globally, according …

Tourism

South East Europe: Serbian Convention Bureau Launches New Website, Meeting Planner Guide

In partnership with:<p><b>Serbia Convention Bureau</b> has presented a new website featuring modern and easy-to-use venue finder. On the occasion of the IMEX …

There are jobs in MICE!

MICE was in the news again yesterday – not those little four legged creatures, but "Meetings, incentives, conferences, and exhibitions (MICE)".<p>Please …