Lustin

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14 Psychological Tricks Everyone Should Know

The internet is awash with amateur psychology and body language tips, from ludicrous, life-affirming self-help mumbo jumbo to beginner-level …

What Is Online Marketing? The Definitive Guide To Internet Visibility

Today, with nearly half the world’s population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that …

Marketing

Valuable UI/UX Designer Tools and Websites That Should Not Be Ignored

If you are a UI or UX designer, then you are probably aware of some of the cool design suites and packages there are available for you to work from. …

Stupid Touchpoints Are Worse Than No Touchpoints In Customer Service And Customer Experience

More isn’t always better in customer service and the customer experience. Yet I spend much of my time as a customer experience and customer service consultant reining in clients who don ‘t understand that adding new touchpoints to the customer service experience can diminish the experience rather …

Customer Experience

These 5 Startups Used Snapchat To Boost Their Brand (And So Can You)

These brands jumped on Snapchat early and have reaped the benefits. They spill their secrets here.<p>When Snapchat burst onto the scene in 2011, it became a sensation among teenagers who loved the idea of sending messages that disappear. In a social media landscape dominated by platforms like Facebook …

Millennials flood LinkedIn, keying on personal branding

Recent LinkedIn data show that millennial marketers are taking the platform by storm.<p>Globally, the predominantly “twentysomething” generation—which …

What you think you know about how men and women shop is wrong

American men spend $10 more than women on clothing and accessories each month, according to a new survey from the Boutique @ Ogilvy, a fashion public-relations firm. The company's poll of 1,232 men aged 18 and up found that they spent an average of $85 per month, compared to the average woman's …

Why The Shape Of A Company’s Logo Matters

Welcome to a world in which curves are a good thing.<p>Think about the iconic brand names you know: Apple, Target, McDonald’s, Gap. What images come to mind? For many of us, probably their logos. That’s because whether it’s an apple or big golden arches, a logo is crucial to a company’s identity. Now, …