Lukman Haris

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5 Elements Your Website Needs If You Want to Be a Thought Leader

Opinions expressed by <i>Entrepreneur</i> contributors are their own.<p><i>The following excerpt is from Karen Tiber Leland’s book</i> The Brand Mapping Strategy<i>. Buy it now from</i> Amazon | Barnes & Noble | iTunes<p>The first step to becoming a thought leader is to develop a strong foundation on which you can build your …

Marketing

Social Media, Culture and Marketing: Chelsea Matthew Cracks the Code

Packaging matters. It contradicts the "looks aren't everything" proverb, but it's a salient truth--looks can be just as important as content.<p>As media evolves, creative industries are growing more finicky, and design and content alone are no longer enough to reach success. Since the oversaturation …

This Should Be Your Approach to Hiring

<i>The Leadership Insiders network is an online community where the most thoughtful and influential people in business contribute answers to timely</i> …

How to Market Your Startup on a Budget

No one ever said running a small business was easy. However, when asked what they find most difficult about being business owners, …

The Best Content Marketing Managers Use These 10 Essential Marketing Tactics

Content marketing is such a broad and multifaceted discipline, it’s maddening to try and reduce it to any one block of advice. Even in specific industries, it’s hard to find a one-size-fits-all approach that works for everyone—different industries, business sizes, and brands require fine-tuning for …

Marketing

So These Three Artists Walk Into a Jeff Koons Show... The Artist as CEO... and Why Skill in Art is No Joke

<i>He who works with his hands is a laborer. He who works with this hands and his head is a craftsman. He who works with his hands and his head and his heart is an artist.</i><p>- Louis Nizer<p>Artists Steven Assael (left) and Mikel Glass (right) discuss some of Jeff Koons's <i>Gazing Ball</i> paintings on view at …

Art

What You Need to Know About Building a Content Marketing Strategy

Image courtesy of Pixabay and StartupStockPhotos<p>The art of content marketing is essential in today’s online business world. Put simply, content …

SEO Basics: Backlinks – The Good, the Bad, and … [Infographic]

If you are currently working on search engine optimisation, you will notice quickly that most people in this business only talk about one thing: the …

Gartner Identifies the Top 10 Strategic Technology Trends for 2016

Press Release<p>ORLANDO, Fla. , October 6, 2015 View All Press Releases<p>Gartner Identifies the Top 10 Strategic Technology Trends for 2016<p>Analysts …

Internet of Things

State of disruption: 4 innovative companies shaping the future of traditional industries through tech

"Disruption" is a word thrown around a lot in the business and startup space today; every company aims to be the Uber or Airbnb of its respective …

In the Sharing Economy, No One's an Employee

Such jobs may offer flexibility and other benefits, but traditional legal protections for workers aren't part of the package.<p>What do construction companies, strip clubs, and services like Uber and Lyft have in common? The answer is that they’ve all been sued for trying to skirt the law by treating …

The Workplace

Mapped: how the sharing economy is sweeping the world

Led by Uber and Airbnb, the sharing economy is changing the way people buy goods and services. But which countries and cities are driving the phenomenon?<p>The UK is the European capital of the sharing economy, accounting for one-in-10 of the world's companies in this new digital sector, more than …

Opinion: 16 ‘sharing economy’ companies that can make you money today

I wish I could buy stock in Uber.<p>Even if I weren’t barred by my company’s policy from holding individual stocks, I wouldn’t be able to participate in …

Credit Suisse

FIFA confirms 2022 World Cup in Qatar will kick off in November

FIFA says the 2022 World Cup in Qatar will start on Nov. 21, kicking off a 28-day tournament that will finish on Dec. 18.<p>FIFA's executive committee confirmed the 2022 dates on Friday, six months after picking the Sunday, Dec. 18 date – Qatar's national holiday – for the final.<p>In March, FIFA finally …

The sharing economy is booming, and these 16 companies are ideally positioned to benefit

Credit Suisse published a report Friday listing 16 companies that will benefit, directly or indirectly, from the burgeoning sector.<p>Venture capital investors say sharing firms are worth more than $220 billion, according to PWC, with their value set to reach $335 billion by 2025.<p>That growth is being …

Credit Suisse

UK is sharing economy capital of Europe

The UK is home to 10% of the businesses involved in the global sharing economy – more than France, Germany and Spain combined – research from …

Strategies: 7 small business marketing tricks

As a small business owner you have a lot on your plate — creating your product or delivering your service, managing your money, motivating your employees, ensuring operations run smoothly.<p>Phew! How do you find time to actually attract customers? For an overwhelmed small business owner, how do you …

Small Business

How a Small Business can Design an Effective Logo

The recent news of Google’s logo change made headlines, even though the move was fairly subtle — from a serif to a sans serif, a tweak of the colors …

A new process to quantify content marketing success

“MEASUREMENT” is the number one challenge for almost any marketer today. Do we try to attach the results of our efforts to awareness? Traffic? Sales? …

Five rewarding performance marketing case studies from brands

<b>The deadline for entering the Masters of Marketing awards is approaching fast (September 23) and therefore I thought I’d take a look at one of the</b> …

What is Content Marketing?

Depending on where you’re coming from, content marketing is either one of the oldest forms of marketing or one of the newest; it’s revered by some …

Content Strategy for Marketers: Insights From Kristina Halvorson

Quick. When I say Kristina Halvorson, what term do you think of?<p>“Content strategy”? Probably. How about “content marketing”? Probably not, although …